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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Kerala govt outlets shouldn’t sell even a drop of liquor during Onam, demands Yuva Morcha

The Bharatiya Janata Yuva Morcha unit of Kerala has said that it will not allow sale the sale of liquor through Kerala Beverages Corporation (BEVCO) outlets on the days of Uthradam (eve of onam) and Onam.

kerala beverages

“We will not allow them to sell a single drop of alcohol on those two days. The government’s plan to gain more income during the festive season by selling liquor cannot be allowed. We will continue our protest till Onam day,” Yuva Morcha Kerala president KP Prakash Babu told The News Minute.

He added that besides picketing beverage outlets on Uthradam and Thiruvonam day, the Morcha would also adopt other methods to ensure the outlets do not open.

“Tomorrow onwards we will be conducting protests across Kerala, with the expectation that the government will open its eyes. Still if they open the outlets, we will picket the shops,” Babu said.

Babu also pointed that when all other officials get holiday for Onam only Kerala Beverages Corporation employees work on that day. “This is complete injustice and inequality that only BEVCO employees work on Onam day. They also have the right to celebrate the festival with their family. So our protest is also for them,” He added.

He said that the Morcha was confident that the families of drinkers will support them in their protest.

If the protest by Morcha becomes successful, this would mean a huge revenue loss to the government, as the income from BEVCO has always been at its highest during the Onam season. In 2015 the last two days of Onam week earned the state Rs 94.79 crore in revenue, while in 2014 it was Rs 83 crore.

Currently, BEVCO outlets remain closed only on Gandhi Jayanthi, Commemoration day of Mahatma Gandhi, Samadhi day of Sree Narayana Guru, Birthday of Sree Narayana Guru, the first day of every English calendar month, and the day before election polls, polling day and counting day.

5 Сен. 2016



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