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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

ThaiBev reorganised to realise Vision 2020

According to the company's internal announcement on Wednesday, its board of directors has approved a new organizational structure, effective October 1, 2016, to pursue Vision 2020 aspirations in becoming a stable and sustainable ASEAN leader in beverage industry.

The new management line-up will support the continuous growth of business and will lay a strong foundation for the future, according to Thapana Sirivadhanabhakdi, ThaiBev group president and chief executive.

Ueychai Tantha-Obhas, who laid strong spirit business foundation in Thailand and is the prominent leader in spirit commercial markets over the past three decades, will be promoted to the postion of director and senior executive vice president ("SEVP") and will oversee Thailand’s distribution channels as Chief Route-to-Market.

Sithichai Chaikriangkrai, who has been voted as Thailand’s best chief financial officer for three consecutiv years (2014-2016) and Southeast Asia’s best CFO in 2015, will be promoted as director and SEVP and will continue to oversee ThaiBev’s finances and support the group’s growth as CFO.

Dr. Pisanu Vichiensanth, who pioneered ThaiBev’s beer business, will be promoted to director and SEVP. He will continue to oversee the group’s technology and engineering functions as Chief Technology and Engineering.

The board has also approved the promotions of two executives to drive forwards the growth of the spirit product group and the beer product group. Prapakon Thongtheppairot, who spearheaded Chang beer’s relaunch in 2015, will be promoted to executive vice president and spirit product group CEO. He will succeed Ueychai.

Edmond Neo Kim Soon, who played a key role in the Chang beer’s relaunch in 2015, will be promoted to EVP and beer product group CEO.

Kosit Suksingha will be promoted to EVP and Chief Supply Chain Management. He will also steer the Group’s IT development. Dr. Agapol Na Songkhia will be promoted to EVP and Chief People Officer.

The board has also approved the appointment of Banjong Chintanasiri to SVP Accounting (Deputy CFO-Accounting), while Pramote Hassamontr will be promoted to SVP-Office of Spirit Production.

9 Сен. 2016

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