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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

ZIEMANN HOLVRIEKA opens new branch in the USA

Since September 2016, ZIEMANN HOLVRIEKA GmbH, Ludwigsburg, has been operating from three sites in North and South America: Miami (Florida) in the USA, the Columbian capital of Bogota and now also San Diego (California) in the USA.

2016-09-21_14h14_51Ludwigsburg, September 15, 2016 – Ralph Schneller-Reindell will now be heading the USA, Canadian and Latin American sales regions from San Diego, in his capacity as Vice President Sales Americas. He will be supported by the Sales Director USA, Udo Funk, who will also be based in the USA, as well as by the native Columbian David Rueda, who has been boosting the sales of this tradition-rich company as Sales Manager Latin America from Bogota since earlier this year.

Since 1852, ZIEMANN HOLVRIEKA has been providing artisan and large-scale breweries with custom-made solutions. The product range in the wort preparation field extends from malt intake and crushing mills, mash-in tanks, lauter tuns, mash filters, wort kettles and whirl pools to wort cooling. The cold block, including fermentation and storage tanks, pressure tanks, yeast tanks and the required CIP tanks, is also completely covered. ZIEMANN HOLVRIEKA furthermore engineers, implements and automates process and cleaning technology in both production areas, installs process piping and integrates the equipment required. ZIEMANN HOLVRIEKA has globally renowned expertise regarding modernisation, capacity extension and turnkey delivery of breweries. Last but not least, ZIEMANN HOLVRIEKA is the contact partner for artisan and large-scale breweries when it comes to research and development – for example when working out individual beer formulations.

21 Сен. 2016



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