The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
India. United Spirits Limited gives Beer lovers a new taste of Whiskey
United Spirits, India's largest spirits firm, is launching the country's first homegrown flavoured whiskey to target beer drinkers who find the regular drink too strong or overwhelming. The new brand — Silk, a honey-flavoured drink under the McDowell's portfolio — is the first product launch after Diageo acquired USL about four years ago.
"A significant portion of beer drinkers actually never embrace whiskey, because they found the whisky taste to be unpalatable. These consumers like the sophistication of whiskey, but they find the taste to be either strong or harsh and never embrace whiskey as a drink for those lighter social occasions," said Amrit Thomas, chief marketing officer at USL.
For British parent Diageo, the innovation portfolio rose to £1.5 billion in global sales in 2015 from £700 million in 2010. The Indian unit wants to mirror that. "USL aims to get about 20 per cent of its sales from new product launches and another 30 per cent by renovating existing brands by 2020," Thomas added. Over 180 people are employed in dedicated innovation roles around the world for Diageo with 15 executives stationed in India.
While USL hasn't tweaked the alcohol content to make the new product less potent, there could be a consumer perception of it being a tempered down whiskey version, said experts. "Flavoured whiskey has met with modest to high level of success globally. In India, the challenge could be changing the mindset of youth in accepting a flavoured whiskey," said Sandeep Arora, a whiskey connoisseur, and director of Spiritual Luxury Living, a luxury spirits and whiskey management company.
At a 10 per cent premium, the new brand will hit the market by early next year and is being currently test-marketed in a few states. McDowell's is the largest brand within Diageo's portfolio by volume, with annual sales of 26.4 nine-litre cases in 2015.The company hopes to achieve 5 per cent of the brand sales from the flavoured variant.
27 Сен. 2016