Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Thai craft beer comes of age
It's mission accomplished for Thai craft-beer pioneer Full Moon Brewworks, which after years of hard work snatched the gold medal at the recent World Beer Awards in London. Now it's ready to take on the world with its new brew, Chatri IPA.
Sukij Thipatima has certainly come a long way from being widely dismissed for a crazy idea to make his own "craft beer". That was seven years ago and no one had even heard the term. Draft beer was still dominating the Thai market.
Sukij embarked on a mission he called "man on the moon" to perfect his home brews and offer local sons of the suds something different. He quit his day job, took a course in Germany at the brewing institute VLB-Berlin and came back in a hops-redolent froth.
It took three excruciating years to get the right permits, but Sukij and his pal Kamalas Pattanapaisarn persevered in their laboratory, experimenting with both local and imported ingredients. Because Bangkok was still oblivious to the concept of craft beer, they moved their base of operations to Phuket, where the expatriates and foreign tourists immediately embraced his quality suds with Thai flair.
The beer brewed on site at Full Moon Brewworks includes the signature light and delicate Phuket Lager, which has the aroma of Thai gaba rice, and the British-style Andaman Dark Ale with the pleasant caramel fragrance of Thai black sticky rice.
An adventurous blend of wheat, oatmeal and malt spiced with tropical tangerine peel and Chiang Mai coriander seeds yields the subtle and flavourful Oriental Wheat.
The brewery also makes several other seasonal varieties, such as Inthanon Fruit Ale, with a citrus character from Galaxy hops; Bohemian Lager, with pure German malt; and Pandanus Green Ale, specially crafted to celebrate the St Patrick's Day but with local flavour.
Normally you'd have to be in Phuket to try all these, since they're only available on tap, although Chalawan Pale Ale and Chatri IPA also come in bottles.
Just like the ruthless yet charming Chalawan, the crocodile king of Thai folklore, the pale ale named for him balances bitterness and sweetness. Crafted from Pilsner malt and roasted Munich malt, it has a medium body with moderate carbonation. It delivers a caramel note flanked by lychee, citrus and floral aromas that glide into a long finish, thanks to the robust profile of Cascade and Columbus hops.
In August Chalawan Pale Ale won the gold medal at the prestige World Beer Awards in London, becoming the first craft beer from Thailand to win.
Earlier this month the brewery introduced a new bottled beer, Chatri IPA, at an event at the Ramada Plaza Bangkok Menam Riverside. For this entry, Full Moon collaborated with Australian craft-beer maker Stockade Brew - winner at the World Beer Awards last year - to perfect the flavourful blend.
Chatri (Thai for "honourable men who know how to fight) is a blend of malt, rye and three types of Australian hops with intense aroma and texture. The pleasantly grassy, hoppy brew is balanced with the sweet malt, rendering refreshing and light citrus and grapefruit nose.
"The microbrewery business in Thailand isn't easy," says Sukiij. "There's a series of challenges involved, and Full Moon almost had to close three years ago. We knew the risks from the beginning. We knew it wouldn't be easy and that the chance of failure was high. But we had to keep going, keep the quality up and to be creative.
"Our philosophy has stayed the same - to merge and combine different techniques and different styles of beers to create new experiences. Our idea of the 'power of contradiction' is to push the boundaries and expand the horizons."
Suds you can savour
The Full Moon Brewworks Microbrewery & Restaurant is at Junceylon in Phuket.
30 Сен. 2016