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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thai craft beer comes of age

30296405-01_bigPhuket-based Full Moon Brewworks grabs an international prize

It's mission accomplished for Thai craft-beer pioneer Full Moon Brewworks, which after years of hard work snatched the gold medal at the recent World Beer Awards in London. Now it's ready to take on the world with its new brew, Chatri IPA.

Sukij Thipatima has certainly come a long way from being widely dismissed for a crazy idea to make his own "craft beer". That was seven years ago and no one had even heard the term. Draft beer was still dominating the Thai market.

Sukij embarked on a mission he called "man on the moon" to perfect his home brews and offer local sons of the suds something different. He quit his day job, took a course in Germany at the brewing institute VLB-Berlin and came back in a hops-redolent froth.

It took three excruciating years to get the right permits, but Sukij and his pal Kamalas Pattanapaisarn persevered in their laboratory, experimenting with both local and imported ingredients. Because Bangkok was still oblivious to the concept of craft beer, they moved their base of operations to Phuket, where the expatriates and foreign tourists immediately embraced his quality suds with Thai flair.

The beer brewed on site at Full Moon Brewworks includes the signature light and delicate Phuket Lager, which has the aroma of Thai gaba rice, and the British-style Andaman Dark Ale with the pleasant caramel fragrance of Thai black sticky rice.

An adventurous blend of wheat, oatmeal and malt spiced with tropical tangerine peel and Chiang Mai coriander seeds yields the subtle and flavourful Oriental Wheat.

The brewery also makes several other seasonal varieties, such as Inthanon Fruit Ale, with a citrus character from Galaxy hops; Bohemian Lager, with pure German malt; and Pandanus Green Ale, specially crafted to celebrate the St Patrick's Day but with local flavour.

Normally you'd have to be in Phuket to try all these, since they're only available on tap, although Chalawan Pale Ale and Chatri IPA also come in bottles.

Just like the ruthless yet charming Chalawan, the crocodile king of Thai folklore, the pale ale named for him balances bitterness and sweetness. Crafted from Pilsner malt and roasted Munich malt, it has a medium body with moderate carbonation. It delivers a caramel note flanked by lychee, citrus and floral aromas that glide into a long finish, thanks to the robust profile of Cascade and Columbus hops.

In August Chalawan Pale Ale won the gold medal at the prestige World Beer Awards in London, becoming the first craft beer from Thailand to win.

Earlier this month the brewery introduced a new bottled beer, Chatri IPA, at an event at the Ramada Plaza Bangkok Menam Riverside. For this entry, Full Moon collaborated with Australian craft-beer maker Stockade Brew - winner at the World Beer Awards last year - to perfect the flavourful blend.

Chatri (Thai for "honourable men who know how to fight) is a blend of malt, rye and three types of Australian hops with intense aroma and texture. The pleasantly grassy, hoppy brew is balanced with the sweet malt, rendering refreshing and light citrus and grapefruit nose.

"The microbrewery business in Thailand isn't easy," says Sukiij. "There's a series of challenges involved, and Full Moon almost had to close three years ago. We knew the risks from the beginning. We knew it wouldn't be easy and that the chance of failure was high. But we had to keep going, keep the quality up and to be creative.

"Our philosophy has stayed the same - to merge and combine different techniques and different styles of beers to create new experiences. Our idea of the 'power of contradiction' is to push the boundaries and expand the horizons."

Suds you can savour

The Full Moon Brewworks Microbrewery & Restaurant is at Junceylon in Phuket.

30 Сен. 2016

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