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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Listings by top Vietnamese brewers seen delayed to Q1 2017

The brewers' share debuts were originally scheduled by the end of 2016.

Listings by Vietnamese brewers Sabeco and Habeco could be delayed until the first quarter of 2017, a minister said, due to the completion of formalities and talks with existing investor Carlsberg.


After the listings the government is expected to sell its stakes in the country's biggest brewers, ultimately raising $2.2 billion as it loosens its tight grip over one of Asia's most sought-after beer markets.

The brewers' share debuts were originally scheduled by the end of 2016.

It takes 12 to 14 weeks for a Vietnamese company to complete all the requirements for listing, Deputy Industry and Trade Minister Hoang Quoc Vuong told a news briefing broadcast live by the government's website on Tuesday.

"The possibility for these two firms to make a share listing in 2016 is difficult,"
Vuong said in the broadcast.

"But their listings, if (there is) no delay, will be within the first quarter of 2017,"
he said. He gave no specific dates.

Hanoi-based Habeco, 81.79 percent owned by the government and which brews Bia Ha Noi beer, has also been solving "some pending issues" with Danish brewer Carlsberg, its strategic investor, and the process is taking much time, he said.

Vietnam is Asia's third-largest beer drinker by volume after China and Japan, putting it on the radar of Asian and European brewers keen to exploit changing lifestyles and one of the region's fastest rates of middle-class growth.

Last month the government said it would sell 5.77 percent of Habeco to Carlsberg, which currently holds a 15.77 percent stake, while its remaining stake would be auctioned. The aim was to raise 9 trillion dong ($404 million) in total.

Known for its Bia Saigon and 333 brews, Ho Chi Minh City-based Sabeco - formally known as the Saigon Beer, Alcohol, Beverage Corp - commands 45 percent of Vietnam's beer market and is valued at about $2 billion by Hanoi.

The government plans to sell its 89.59 percent stake in Sabeco by the end of 2017.

Sabeco has received expressions of interest from major foreign brewers lured by the size of the Vietnamese market, including ThaiBev, the flagship company of Bangkok's billionaire beer magnate Charoen Sirivadhanabhakdi.

5 Окт. 2016



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