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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Kaama looks to double sales of craft beer Witlinger

After its trial run since 2014 in the Delhi market, Kaama Impex Private is all set to double the sales of its craft beer Witlinger in the country with a big marketing strategy planned for the current and next financial years (FY).
1383666122-1915"We introduced the Witlinger beer in Delhi in 2014 in the draught form. It was launched in the bottled form since April 2016 and for this FY, we expect to sell 1.5 lakh cases across the region of our presence,"
Anuj Kushwah, managing director and founder of Kaama Impex Private, told reporters in Panaji on Thursday.

He said the company is looking at a sale of 3 lakh cases during FY18 and expecting to double growth with expansion of markets.

Claiming that the Witlinger is a premium segment beer that is not for masses but for classes, Kushwah said the company, after Delhi and Goa, plans to reach out to Mumbai, Bengaluru, Chennai, Pune and Chandigarh markets in a strategic manner by the end of 2016.

"We are looking to capture 30 per cent of the premium beer segment," he said, adding that the company owns the brand Witlinger, which is brewed in the UK.

"Indian premium beer industry is set to grow at 30 per cent year on year and craft beer will share the biggest chunk of this growth,"
he further informed.

The company, which has presence in Goa, expects to sell 30,000 cases by March 2017, capturing 80 per cent of the state's premium beer market segment.

7 Окт. 2016



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