The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Kaama looks to double sales of craft beer Witlinger
"We introduced the Witlinger beer in Delhi in 2014 in the draught form. It was launched in the bottled form since April 2016 and for this FY, we expect to sell 1.5 lakh cases across the region of our presence," Anuj Kushwah, managing director and founder of Kaama Impex Private, told reporters in Panaji on Thursday.
He said the company is looking at a sale of 3 lakh cases during FY18 and expecting to double growth with expansion of markets.
Claiming that the Witlinger is a premium segment beer that is not for masses but for classes, Kushwah said the company, after Delhi and Goa, plans to reach out to Mumbai, Bengaluru, Chennai, Pune and Chandigarh markets in a strategic manner by the end of 2016.
"We are looking to capture 30 per cent of the premium beer segment," he said, adding that the company owns the brand Witlinger, which is brewed in the UK.
"Indian premium beer industry is set to grow at 30 per cent year on year and craft beer will share the biggest chunk of this growth," he further informed.
The company, which has presence in Goa, expects to sell 30,000 cases by March 2017, capturing 80 per cent of the state's premium beer market segment.
7 Окт. 2016