Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Kaama looks to double sales of craft beer Witlinger
"We introduced the Witlinger beer in Delhi in 2014 in the draught form. It was launched in the bottled form since April 2016 and for this FY, we expect to sell 1.5 lakh cases across the region of our presence," Anuj Kushwah, managing director and founder of Kaama Impex Private, told reporters in Panaji on Thursday.
He said the company is looking at a sale of 3 lakh cases during FY18 and expecting to double growth with expansion of markets.
Claiming that the Witlinger is a premium segment beer that is not for masses but for classes, Kushwah said the company, after Delhi and Goa, plans to reach out to Mumbai, Bengaluru, Chennai, Pune and Chandigarh markets in a strategic manner by the end of 2016.
"We are looking to capture 30 per cent of the premium beer segment," he said, adding that the company owns the brand Witlinger, which is brewed in the UK.
"Indian premium beer industry is set to grow at 30 per cent year on year and craft beer will share the biggest chunk of this growth," he further informed.
The company, which has presence in Goa, expects to sell 30,000 cases by March 2017, capturing 80 per cent of the state's premium beer market segment.
7 Окт. 2016