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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Cash raining at Kerala’s liquor retailer; employees on the run with money

A few years back, burglars snatched away ₹ five lakhs from an employee who was on his way to the bank. Though the police arrested the culprits later, the Bevco management blamed the employee for negligence and initiated punitive measures.

bevco_calicut_760x400The employees of the state-run Beverages Corporation (Bevco), the biggest authorised retailer of Indian made foreign liquor (IMFL) in Kerala, are literally on the run with bagsful of cash pouring in at its outlets.

Each liquor outlet of the corporation has a revenue of around ₹ 15 lakhs every day, with sales peaking in the evening. The banks are supposed to collect the money from the outlets through designated agencies. But banks do not often comply with this agreement, especially during long bank holidays. The Bevco management had earlier promised to provide police security to employees who go to banks with the daily collection. But this promise remains unfulfilled. Most of the outlets in rural areas do not have good security arrangements in place.

The Bevco has accounts in five nationalised banks in the state, and when the banks remained closed for four consecutive days during Navaratri last week and six days during Onam festival season, the collection at Bevco outlets accumulated and touched crores, creating a big headache for the employees.

During festival season, the Bevco records big revenue vary from ₹10 lakhs to ₹ 53 lakhs at outlets. For example, in eight days before ‘Thiruvonam’, the national festival of Kerala this year, the corporation sold liquor worth ₹409.55 crore.

A few years back, Rs.5.34 lakhs was snatched away from a Bevco employee who was on his way to the bank with the daily collection. Even though the police arrested the culprits later, the Bevco management insisted that the employee was responsible for the loss. The corporation also served a notice to the employee last week to furnish reasons for not to impose a penalty for the loss. The notice irked the Bevco employees and prompted them to demand more security to Bevco outlets and a reliable system to collect money every day, irrespective of the holidays.

The Bevco, established in 1984 to provide good liquor at reasonable prices to consumers, has 338 IMFL shops and 22 warehouses across the state. With the state government closing down more than 700 liquor bars in the state two years back, the consumers have fewer options now to buy liquor in Kerala. The outlets of the Bevco and the Consumerfed, a state-controlled civil supplies network, have monopolised the liquor sales in Kerala, except the five star hotels.

18 Окт. 2016



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