Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Cash raining at Kerala’s liquor retailer; employees on the run with money
The employees of the state-run Beverages Corporation (Bevco), the biggest authorised retailer of Indian made foreign liquor (IMFL) in Kerala, are literally on the run with bagsful of cash pouring in at its outlets.
Each liquor outlet of the corporation has a revenue of around ₹ 15 lakhs every day, with sales peaking in the evening. The banks are supposed to collect the money from the outlets through designated agencies. But banks do not often comply with this agreement, especially during long bank holidays. The Bevco management had earlier promised to provide police security to employees who go to banks with the daily collection. But this promise remains unfulfilled. Most of the outlets in rural areas do not have good security arrangements in place.
The Bevco has accounts in five nationalised banks in the state, and when the banks remained closed for four consecutive days during Navaratri last week and six days during Onam festival season, the collection at Bevco outlets accumulated and touched crores, creating a big headache for the employees.
During festival season, the Bevco records big revenue vary from ₹10 lakhs to ₹ 53 lakhs at outlets. For example, in eight days before ‘Thiruvonam’, the national festival of Kerala this year, the corporation sold liquor worth ₹409.55 crore.
A few years back, Rs.5.34 lakhs was snatched away from a Bevco employee who was on his way to the bank with the daily collection. Even though the police arrested the culprits later, the Bevco management insisted that the employee was responsible for the loss. The corporation also served a notice to the employee last week to furnish reasons for not to impose a penalty for the loss. The notice irked the Bevco employees and prompted them to demand more security to Bevco outlets and a reliable system to collect money every day, irrespective of the holidays.
The Bevco, established in 1984 to provide good liquor at reasonable prices to consumers, has 338 IMFL shops and 22 warehouses across the state. With the state government closing down more than 700 liquor bars in the state two years back, the consumers have fewer options now to buy liquor in Kerala. The outlets of the Bevco and the Consumerfed, a state-controlled civil supplies network, have monopolised the liquor sales in Kerala, except the five star hotels.
18 Окт. 2016