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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. Habeco and Sabeco to list on stock exchanges

Giving into the government’s urging, Vietnam’s two leading beer producers Hanoi Beer, Alcohol and Beverage JSC (Habeco) and Saigon Beer, Alcohol and Beverage JSC (Sabeco) have both registered to list their shares on stock exchanges and received approval.

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On October 17, the Hanoi Stock Exchange (HNX) allowed Habeco to list on the Unlisted Public Company Market (UPCoM).
Habeco, to be coded as BHN on UPCoM, will trade 231.8 million shares.

The fist transaction day and the starting share price will be published in the upcoming days.

In another move, on September 26, the Ministry of Industry and Trade (MoIT) approved Sabeco’s proposal to list on the Ho Chi Minh Stock Exchange (HoSE).

Sabeco will have 12 weeks from September 26 to complete its listing on HoSE. Deputy Minister of Industry and Trade Do Thang Hai said at the government’s regular press conference on August 31 that the state plans to complete the divestment from Sabeco and Habeco within 16 months.

Hai said that the MoIT had directed the two companies to list their shares on the stock exchanges and draw up their divestment schedules, identifying stages and deadlines.

Hai said that domestic and foreign investors alike can buy the shares. The MoIT will hire consultancy companies to build specific divestment plans as well as verify the prices of the two enterprises’ shares.

In case the two beer giants are listed on the stock exchange, the price of the shares will be used as a basis to calculate the initial prices at the auctions.

19 Окт. 2016

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