The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam’s Major Breweries Set To Be Up For Sale
The central government recently signaled it would float Sabeco and Habeco, Vietnam’s two market share-leading breweries, as part of a push to divest public ownership of a number of leading State Owned Enterprises (SOE). The two breweries are among the few profitable SOEs, and would make an attractive target or foreign investors.
At present the Vietnamese government owns 89% of Sabeco and 82% of Habeco. The two companies have been ordered to first go public on the local stock exchange before the government will begin divesting shares. This is apparently in order to prevent the local market from overheating.
There are several international and regional brewing giants who it has been speculated are potential buyers of the state-owned companies. Thai Beverage PLC has openly expressed a bid for Sabeco that may be worth as much a $2 billion, while Asahi, SABMiller and Heineken are also rumored to be interested.
Heineken is already a major player in Vietnam with a 60% stake in Vietnam Brewery Limited, another leading beverage producer. Carlsberg meanwhile already has a 10% stake in Habeco worth an estimate $400 million.
There is an interesting correlation between the growing middle class in Vietnam and the consumption of beer. Over the past five years, consumption has doubled to more than three billion liters per year. The Vietnam Beer and Alcohol Beverage association predicts this will increase by another 25% to four billion liters annually by 2020. This tracks with a similar rise in median incomes in the country.
On the ground, the competition for Vietnamese beer drinkers continues apace. Beer companies are dishing out everything from marketing collateral; such as signage, coasters and branded umbrellas; to significant cash bonuses to venues that give them exclusive distribution deals or prime space in their fridges.
Heineken and Japanese brewer Sapporo in particular are involved in an arm wrestle for dominance in the local market, while Singapore’s Tiger Beer is also in the race. Given monthly sales quotas are met, some bar owners can see anything from $13,000 to $25,000 in annual bonuses from the beer companies. This is big money in a country like Vietnam.
There is also possibly a public health downside to this increased beer consumption in the country, with rates of stomach cancer, often linked to heavy alcohol consumption, on the rise. Recent health ministry statistics show it is the second most common form of cancer among men and third among women in Vietnam. More alarmingly, it is increasingly afflicting those younger in age.
Dr. Vo Duy Long from the the Medical University Hospital in Ho Chi Minh City said they had in recent years received on average 300-400 new cases of stomach cancer. Long said there had been an increase in cases of stomach cancer among young adults under 40 years of age.
19 Окт. 2016