Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
India. Microbreweries: Small in scale, large on flavour
The city’s old watering holes are facing a threat from microbreweries. So far we have only envied our neighbouring city Bengaluru for them. These days, ask any youngster where he is heading to for some fun and the reply is likely to be “lets try a microbrewery.”
We really had to wait to flaunt the options of fresh beer. The wait was however worth it, because the growing number of breweries in Hyderabad is a clear case of ‘wait and you shall be rewarded’. With liquor license given to open almost a dozen microbreweries, the city is bound to go up in popularity ratings among visitors seeking a nightlife here, in addition to savouring its Nawabi lifestyle.
To those uninitiated, or simply curious, a microbrewery can be best described as a place that brews small amounts of beer on its own, for sale to customers on the premises. Naturally, they are much smaller than mass-market breweries. Often these are independently owned.
What makes tasting beer from a microbrewery a different experience is the technique, that goes into making a fresh brew. Besides the freshness, its ‘no glycerine’ factor makes everyone prefer a drink at the microbrewery. The latest to join the bandwagon of microbreweries is Over the Moon (OTM) at Madhapur. Its open air ambience, regulars say, lifts the mood and adds to the entire drama. Throwing light on the technicalities of brewing and the use of water, Sanjay Batla says, “With RO and DM methods of treating water, the TDS and hardness level has to be brought below 10 and the ph level maintained at 7. Each brewery then will have its own flavours of beer where wheat is a common ingredient.”
Prost, Jubilee Hills, with its various levels of seating, is another frequented brewery which may not have an open ambience the advantage of a good view but the green interiors somewhat makes up for it.
Another microbrewery that’s coming up is Olives this month, another one at Gachibowli by February owned by the 10 Downing Street group.
Discussing the flavours, Sanjay says that though each brewery might serve the same flavours, the taste will differ from place to place, owing to the brewer, “Somewhat like the taste of dishes varying from one cook to another . The other common flavours that are served in Hyderabad, besides wheat, are Lager, Pilsner, English Ale, Stout and Apple cider. In wheat the two types are Belgium and German.”
Nikolai Winkler, a master brewer who is currently brewing October fest Lager, English Ale, German Wheat, Irish Stout and Amber Ale, says he loves his time in the city, serving and educating beer lovers on the different techniques of brewing and the resultant flavours of beer brewed at the microbreweries here.
25 Окт. 2016