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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Microbreweries: Small in scale, large on flavour

hym25otm_3056496gWho are we? Hyderabadis. What do we love? Be seen in new places. When do we go there? Abhich. Where are we heading now? Microbreweries.

The city’s old watering holes are facing a threat from microbreweries. So far we have only envied our neighbouring city Bengaluru for them. These days, ask any youngster where he is heading to for some fun and the reply is likely to be “lets try a microbrewery.”

We really had to wait to flaunt the options of fresh beer. The wait was however worth it, because the growing number of breweries in Hyderabad is a clear case of ‘wait and you shall be rewarded’. With liquor license given to open almost a dozen microbreweries, the city is bound to go up in popularity ratings among visitors seeking a nightlife here, in addition to savouring its Nawabi lifestyle.

To those uninitiated, or simply curious, a microbrewery can be best described as a place that brews small amounts of beer on its own, for sale to customers on the premises. Naturally, they are much smaller than mass-market breweries. Often these are independently owned.

What makes tasting beer from a microbrewery a different experience is the technique, that goes into making a fresh brew. Besides the freshness, its ‘no glycerine’ factor makes everyone prefer a drink at the microbrewery. The latest to join the bandwagon of microbreweries is Over the Moon (OTM) at Madhapur. Its open air ambience, regulars say, lifts the mood and adds to the entire drama. Throwing light on the technicalities of brewing and the use of water, Sanjay Batla says, “With RO and DM methods of treating water, the TDS and hardness level has to be brought below 10 and the ph level maintained at 7. Each brewery then will have its own flavours of beer where wheat is a common ingredient.”

Prost, Jubilee Hills, with its various levels of seating, is another frequented brewery which may not have an open ambience the advantage of a good view but the green interiors somewhat makes up for it.

Another microbrewery that’s coming up is Olives this month, another one at Gachibowli by February owned by the 10 Downing Street group.

Discussing the flavours, Sanjay says that though each brewery might serve the same flavours, the taste will differ from place to place, owing to the brewer, “Somewhat like the taste of dishes varying from one cook to another . The other common flavours that are served in Hyderabad, besides wheat, are Lager, Pilsner, English Ale, Stout and Apple cider. In wheat the two types are Belgium and German.”

Nikolai Winkler, a master brewer who is currently brewing October fest Lager, English Ale, German Wheat, Irish Stout and Amber Ale, says he loves his time in the city, serving and educating beer lovers on the different techniques of brewing and the resultant flavours of beer brewed at the microbreweries here.

25 Окт. 2016



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