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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Bevco decides to relocate outlet following protests

Following protests from local residents and prohibitionists, Kerala State Beverages Corporation Limited (Bevco) has decided to relocate the controversial liquor outlet on O.P. Raman Road at Moolampally near the District Collectorate to a building on Pavamani Road in the city.

Excise Department officials closed the outlet on Tuesday night. Residents’ associations led by Malaparamba ward councillor K.C. Shobitha and prohibition campaigners under the aegis of Kerala Madya Nirodana Samithi had been protesting against the outlet since the liquor outlet began functioning on October 3.

Bevco had secured a favourable order of interim stay from the Kerala High Court despite the corporation issuing an order to shut down the outlet citing that it had failed to get dangerous and offensive (D & O) trade licence from the civic body. The city corporation council at its meeting also rejected Bevco’s request for opening an outlet in a residential area.

Bevco’s decision to close the outlet comes close on the heels of the anti-liquor activists moving a petition in the High Court. The local Congress committee and Bharatiya Janata Yuva Morcha had raised opposition against the outlet that was relocated from Puthiyara. The protesters said the shop was located close to a nursery school, a mosque and the civil station.

However, Bevco MD H. Venkatesh said the outlet had been shifted from Puthiyara to O.P. Raman to reduce the inconvenience caused to people standing in long queue. The shop was relocated as the area had parking problems and unnecessary agitations, he added.

Plans had been afoot to start a premium outlet attached to the outlet. Now, steps would be taken to expand the outlet by acquiring additional space at the building on Pavamani Road.

10 Ноя. 2016



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