Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Craft Beer Italy 2017: Leading speakers in the conference programme
- Seminars and workshops are taking shape
- Close cooperation with the association Unionbirrai
- Ticketshop soon online
CRAFT BEER ITALY, the new event dedicated to craft beer organized by NürnbergMesse Italia, has at its core the conference. Professional education and training courses will indeed be the key elements of this two-day event at the Talent Garden Milano Calabiana on 22nd - 23rd November.
Unlike many other Italian events, conceived as festivals, CRAFT BEER ITALY attracts visitors that range from start-ups to established breweries, from homebrewers and beer sommeliers to HoReCa and distributors, who will attend the presentations held by many Italian and international experts, brought together for the very first time.
The conference is carried out under the competent supervision of Doemens and VLB Berlin, two research institutes which promote high-level professional education in the brewing industry. Besides, major Italian and international key accounts will illustrate innovations and trends in the craft brewing industry. The conference programme is being continuously updated and is available on the official website of CRAFT BEER ITALY.
With four months to go before the event, many international speakers have already confirmed their participation. A very interesting subject for all breweries is raw materials, which is actually the real foundation to brew craft beer with unique properties. Several sessions of the conference at CRAFT BEER ITALY will deal in detail with all aspects of raw materials thanks to the speeches delivered by Weyermann, Hopsteiner, HVG, Hopfen-Kontor, Lallemand and Fermentis.
All ingredients are to be masterfully mixed using the right plants. That’s why visitors can’t miss the speech by CFT at the session on brew rooms and the speech by Pentair on the role of beer membrane filtration in the craft brewing process. The challenge of craft brewing is to infuse uniqueness and quality to every glass of beer: at the sessions on quality assurance we will therefore also deal with the microbiological monitoring in craft breweries with the intervention of the German company Döhler.
The association of Italian metal packaging companies ANFIMA will take the floor on the session concerning another important topic, namely filling. CRAFT BEER ITALY will also provide attendees with practical information for starting up a new
business with useful tips and recommendations by Doppio Malto Brewing Company. Thanks to Doemens and VLB Berlin, the HoReCa and distribution companies will learn how to taste, analyse and pour a beer, obviously in the VDGLASS “Crafty” glasses, specifically conceived to enhance craft beer properties.
The Italian association Unionbirrai, which has signed a cooperation agreement with NürnbergMesse Italia, will lead to the discovery of the Italian craft beer world in an international background and will bring together start-ups and established breweries with the aim of sharing successful experiences. A competent Unionbirrai Beer Taster will then let participants taste special Italian craft beers at the “Taste It! Area - non la solita birra” (no ordinary beer)
But at CRAFT BEER ITALY it isn't all about theory: in addition to the several seminars CRAFT BEER ITALY will host an exhibition, where all participants can see first-hand raw materials, technologies and marketing solutions, fitting for craft beer. The list of all exhibitors is available on the official website.
Even if the conference programme is still being developed but it already proofs that CRAFT BEER ITALY is a MUST, not only because the industry is booming, but also because it provides present and future breweries with the know-how they need to continue their history of success.
The Ticketshop will be soon available on the official website of CRAFT BEER ITALY.
NürnbergMesse: International competence and expertise in the beverage sector
The NürnbergMesse Group is demonstrating its competence and expertise in the beverage industry on an international stage. In addition to the traditional BrauBeviale in Nuremberg (Germany), which will next be held from 13 to 15 November 2018, inviting over 1,100 exhibitors and more than 38,000 trade visitors, it is staging trade fairs worldwide in key growth markets under the "Beviale Family" name: in addition to CRAFT BEER CHINA, which was held from 17 to 19 May 2017 in Shanghai, these events include CRAFT BEER ITALY, which will be celebrating its premiere in Milan from 22 to 23 November 2017, as well as Beviale Moscow, which from 27 February to 1 March 2018 will already be opening its doors for the third time. The Feira Brasileira da Cerveja in Blumenau, Brazil, will also be "supported by BrauBeviale" in 2018. Other projects are in the pipeline.
For further information, please contact:
NürnbergMesse Italia Srl
@CraftBeerItaly on FB and Twitter
20 Июл. 2017