The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
GEA CRAFT-STAR™ exhibit will ship to brasserie in Northern France
Brasserie du Pays Flamand, a French brewery on the border region with Belgium, will take possession of the GEA CRAFT-STAR™ displayed at drinktec 2017 at the conclusion of the trade fair. A similar system, shown at the 2017 Craft Brewers Conference in Washington, D.C., was delivered to actor Kelsey Grammer’s Faith American Brewery after that event.
Participation in drinktec caps off a very successful year for GEA specialty brewery sales. The company will have received several new orders for GEA CRAFT-STAR™ and COMPACT-STAR™ craft brewhouses just following last year’s BrauBeviale. Orders have come from around the world and include sales in Russia, Hong Kong, South Korea, South America and the Caribbean. In Europe, Britain’s Fourpure Brewing will soon be using GEA equipment. And in the United States, Diageo recently signed a contract for a complete GEA brewery featuring a GEA COMPACT-STAR™ that will brew Guinness Blonde, a fast growing brand. Five CRAFT-STAR™ plants have been commissioned thus far in 2017.
“The craft beer market has matured," says Oliver Jakob, who is responsible for the GEA brewhouses that meet the needs of the thriving craft industry. “The boom is now global and the requirements are becoming increasingly tough. At GEA, our technology provides brewers with the ability to create high quality beer with reliable consistency. It’s what the market is looking for and it’s what we deliver.”
GEA CRAFT-STAR™ the right solution for craft breweries
“The CRAFT-STAR™ is ideal for medium-sized specialty breweries with batch sizes of 40 hectoliters (35 barrels) hot wort. We offer 2, 3 or 4 vessel configurations with a mash tun kettle, lauter tun and combined whirlpool/wort kettle or an additional whirlpool, allowing for seven brews within 24 hours," explains Oliver Jakob. The CRAFT-STAR™ is pre-assembled and tested in Kitzingen as a compact ‘plug & play’ system with process piping, instrumentation and an automatic control system. On-site commissioning takes just a few days. The brewhouse is a cost-efficient alternative to standard brewing systems and is without compromise in terms of technological quality.
Lots of mash, hops and versatility
"The interplay of ingredients is vital to craft beer. Today’s craft beer trends include everything from higher grist loads, original gravity levels of up to 21 degrees Plato, unusual aroma additives, late hopping and dry hopping," notes Oliver Jakob. “Automation is vital, as results need to be reproducible once the recipe has been finalized. Our craft brewhouses are designed to make life easier for brewers, yet not rob them of their individual craftsmanship.”
As craft brewers tend to use large amounts of special high-quality malts, extract efficiency is essential to the brewhouse system. An extract yield of up to 98% makes the CRAFT-STAR™ lauter tun a leader in this discipline. GEA technology has also found a solution for achieving high hop yields that are vital for hoppy IPA beers. Here, the CRAFT-STAR™ combines a whirlpool for trub separation and a wort kettle in a single unit. GEA engineers have designed a system that ensures highly efficient boiling, keeping wort losses as low as possible. A trub dam retains hot trub, which is particularly critical for strongly hopped worts. This way valuable wort can be processed down to the very last drop.
GEA COMPACT-STAR™ the next step up in craft brew technology
Used as a base to develop the smaller CRAFT-STAR™ brewhouse, the COMPACT-STAR™ is intended for medium breweries with cast out volumes of 40 to 115 hectoliters (35 to 100 barrels) and annual capacities of up to 350,000 hectoliters (300,000 barrels). Up to twelve brews a day are possible, depending on the equipment and vessel configuration. This is more than conventional brewhouses. That’s because GEA overcomes technological bottlenecks in the lauter tun with a fully automated MILLSTAR™ wet grist mill.
Because the COMPACT-STAR™ has pre-piped vessel modules, it can be installed in as few as fourweeks. The system is designed to take up minimal space in the brewhouse. Positive experiences with GEA technology have led to expansion in several breweries. This includes Argentina's leading craft brewer, Cerverceria Antares.
The GEA CRAFT-STAR™ 3-vessel brewhouse on display at drinktec was built for French customer Brasserie du Pays Flamand in Blaringhem in the Départment Nord located between Lille and Dunkirk. Oliver Jakob is delighted with the partnership: "We are extremely proud of this sale. Brasserie du Pays Flamand is among the best brewers in the country. In 2016, their new creation Anosteké Saison won the World Beer Award in the Pale category.
“At another French customer, Brasserie Castelain from Bénifontaine, southwest of Lille, we commissioned a COMPACT-STAR™ brewhouse expansion. This brewery is a pioneer in the French craft movement and has become a true fixture of the country’s beer scene.”
Oliver Jakob explains: “The French are active in the craft beer segment. This is not surprising as their roots are in wine, where the art of fermentation and flavoring are of significant importance. These culinary crafts are uniquely applicable to craft beer brewing where the French place a high value on specialty products.”
Special triple hop “GEA brew” by Brasserie du Pays Flamand to be served at the trade fair
Brasserie du Pays Flamand will display their creativity at drinktec. Prior to the trade fair, they will brew a beer using three different types of hops – G for Galaxy, E for Ekuanot and A for Ahtanum – a “GEA” craft beer based on a Session IPA. Visitors are welcome to come taste the “GEA Triple Hop” at Hall A3/Stand 313.
GEA at the drinktec: Hall A3/Stand 313
7 Сен. 2017