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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

GEA CRAFT-STAR™ exhibit will ship to brasserie in Northern France

GEA craft beer technology goes around the world in 2017

Brasserie du Pays Flamand, a French brewery on the border region with Belgium, will take possession of the GEA CRAFT-STAR™ displayed at drinktec 2017 at the conclusion of the trade fair. A similar system, shown at the 2017 Craft Brewers Conference in Washington, D.C., was delivered to actor Kelsey Grammer’s Faith American Brewery after that event.
MAR-DEL-PLATA-Brewhouse-100-hl-GEA-COMPACT-STAR.JPG
Participation in drinktec caps off a very successful year for GEA specialty brewery sales. The company will have received several new orders for GEA CRAFT-STAR™ and COMPACT-STAR™ craft brewhouses just following last year’s BrauBeviale. Orders have come from around the world and include sales in Russia, Hong Kong, South Korea, South America and the Caribbean. In Europe, Britain’s Fourpure Brewing will soon be using GEA equipment. And in the United States, Diageo recently signed a contract for a complete GEA brewery featuring a GEA COMPACT-STAR™ that will brew Guinness Blonde, a fast growing brand. Five CRAFT-STAR™ plants have been commissioned thus far in 2017.
“The craft beer market has matured," says Oliver Jakob, who is responsible for the GEA brewhouses that meet the needs of the thriving craft industry. “The boom is now global and the requirements are becoming increasingly tough. At GEA, our technology provides brewers with the ability to create high quality beer with reliable consistency. It’s what the market is looking for and it’s what we deliver.”
GEA CRAFT-STAR™  the right solution for craft breweries
“The CRAFT-STAR™ is ideal for medium-sized specialty breweries with batch sizes of 40 hectoliters (35 barrels) hot wort. We offer 2, 3 or 4 vessel configurations with a mash tun kettle, lauter tun and combined whirlpool/wort kettle or an additional whirlpool, allowing for seven brews within 24 hours," explains Oliver Jakob. The CRAFT-STAR™ is pre-assembled and tested in Kitzingen as a compact ‘plug & play’ system with process piping, instrumentation and an automatic control system. On-site commissioning takes just a few days. The brewhouse is a cost-efficient alternative to standard brewing systems and is without compromise in terms of technological quality.
Lots of mash, hops and versatility
"The interplay of ingredients is vital to craft beer. Today’s craft beer trends include everything from higher grist loads, original gravity levels of up to 21 degrees Plato, unusual aroma additives, late hopping and dry hopping," notes Oliver Jakob. “Automation is vital, as results need to be reproducible once the recipe has been finalized. Our craft brewhouses are designed to make life easier for brewers, yet not rob them of their individual craftsmanship.”
As craft brewers tend to use large amounts of special high-quality malts, extract efficiency is essential to the brewhouse system. An extract yield of up to 98% makes the CRAFT-STAR™ lauter tun a leader in this discipline. GEA technology has also found a solution for achieving high hop yields that are vital for hoppy IPA beers. Here, the CRAFT-STAR™ combines a whirlpool for trub separation and a wort kettle in a single unit. GEA engineers have designed a system that ensures highly efficient boiling, keeping wort losses as low as possible. A trub dam retains hot trub, which is particularly critical for strongly hopped worts. This way valuable wort can be processed down to the very last drop.
GEA COMPACT-STAR™  the next step up in craft brew technology
Used as a base to develop the smaller CRAFT-STAR™ brewhouse, the COMPACT-STAR™ is intended for medium breweries with cast out volumes of 40 to 115 hectoliters (35 to 100 barrels) and annual capacities of up to 350,000 hectoliters (300,000 barrels). Up to twelve brews a day are possible, depending on the equipment and vessel configuration. This is more than conventional brewhouses. That’s because GEA overcomes technological bottlenecks in the lauter tun with a fully automated MILLSTAR™ wet grist mill.
Because the COMPACT-STAR™ has pre-piped vessel modules, it can be installed in as few as fourweeks. The system is designed to take up minimal space in the brewhouse. Positive experiences with GEA technology have led to expansion in several breweries. This includes Argentina's leading craft brewer, Cerverceria Antares.
French brewing
The GEA CRAFT-STAR™ 3-vessel brewhouse on display at drinktec was built for French customer Brasserie du Pays Flamand in Blaringhem in the Départment Nord located between Lille and Dunkirk. Oliver Jakob is delighted with the partnership: "We are extremely proud of this sale. Brasserie du Pays Flamand is among the best brewers in the country. In 2016, their new creation Anosteké Saison won the World Beer Award in the Pale category.
“At another French customer, Brasserie Castelain from Bénifontaine, southwest of Lille, we commissioned a COMPACT-STAR™ brewhouse expansion. This brewery is a pioneer in the French craft movement and has become a true fixture of the country’s beer scene.”
Oliver Jakob explains: “The French are active in the craft beer segment. This is not surprising as their roots are in wine, where the art of fermentation and flavoring are of significant importance. These culinary crafts are uniquely applicable to craft beer brewing where the French place a high value on specialty products.”
Special triple hop “GEA brew” by Brasserie du Pays Flamand to be served at the trade fair
Brasserie du Pays Flamand will display their creativity at drinktec. Prior to the trade fair, they will brew a beer using three different types of hops – G for Galaxy, E for Ekuanot and A for Ahtanum – a “GEA” craft beer based on a Session IPA. Visitors are welcome to come taste the “GEA Triple Hop” at Hall A3/Stand 313.

GEA at the drinktec: Hall A3/Stand 313

7 Сен. 2017

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