Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Stephan Hilbrandt is the new Beer Sommelier World Champion
Munich, September 10th, 2017 – The 5th World Championship of Beer Sommeliers took place in Munich today. Stephan Hilbrandt from Germany prevailed against a field consisting of 69 participants from 15 countries to become the new World Champion of Beer Sommeliers. Vice Champion is Felix Schiffner from Austria and the third place was taken over by Rodrigo Sawamura. The competition, organized by Doemens Academy, took place today at Messegelände München in the run-up to this year’s drinktec convention. The contenders demonstrated their vast knowledge as well as their considerable sensory skills in the earlier stages of the competition. In the semi-finals, a knockout round which featured the most persuasive competitors from the quarter finals, the remaining contenders were expected to present a beer style to a small audience. During the grand finale, each of the six finalists had to exhibit their full range of skills – including stage presence – before a high-ranking team of eight jurors in front of a live audience. They were given a beer style to work with that they had not previously prepared themselves to present.
Stephan Hilbrandt from Bonn persuaded the jurors and the audience with his considerable knowledge and impressive skills as well as his compelling beer presentation. He will hold the title for the next two years, during which time he will have the opportunity to spread the word about the culture of beer worldwide: “As new Beer Sommelier World Champion I will talk about the broad variety of beer, convince people and be the ambassador for beer worldwide.”
The Beer Sommelier World Championship takes place in various locations every two years. „There were more contenders from more countries this year than ever before. The standard was higher and the imparted knowledge deeper due to impressive work done at the national level prior to the deciding events at the international gathering. We are very pleased at how this program has developed since its inception in 2009“, said competition director Dr. Michael Zepf, Head of Doemens Savour Academy. Beer sommeliers from four countries competed in the finals, represented by Stephan Hilbrandt and Frank Lucas from Germany, Felix Schiffner and Clemens Kainradl from Austria, Matteo Toso from Italy and Rodrigo Sawamura from Brasil. "The decision was not easy, but Stephan Hilbrandt convinced us completely and was the clear winner. Besides displaying knowledge and sensory abilities, the presentation before an audience was very important to us. If you can be persuasive in this setting, our beer culture will also be well-represented on the outside," says Dr. Wolfgang Stempfl, head juror at the Beer Sommelier World Championship.
The World Championship is sponsored by a growing circle of industry players who wish to support the expansion of beer variety and beer culture. Their involvement in past years has made this project possible. The principle sponsors are drinktec, the leading beverage and liquid food trade fair organizers, along with the Barth-Haas Group, the world’s largest provider of hops-related services. Sponsors also include: Bayerischer Brauerbund, BrauKon, Deutscher Brauer-Bund, Die Freien Brauer, Sahm, Schäfer Werke, Schweizer Brauerei-Verband, Verband der Brauereien Österreichs and Weyermann Spezialmanufaktur.
16 Сен. 2017