The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Stephan Hilbrandt is the new Beer Sommelier World Champion
Munich, September 10th, 2017 – The 5th World Championship of Beer Sommeliers took place in Munich today. Stephan Hilbrandt from Germany prevailed against a field consisting of 69 participants from 15 countries to become the new World Champion of Beer Sommeliers. Vice Champion is Felix Schiffner from Austria and the third place was taken over by Rodrigo Sawamura. The competition, organized by Doemens Academy, took place today at Messegelände München in the run-up to this year’s drinktec convention. The contenders demonstrated their vast knowledge as well as their considerable sensory skills in the earlier stages of the competition. In the semi-finals, a knockout round which featured the most persuasive competitors from the quarter finals, the remaining contenders were expected to present a beer style to a small audience. During the grand finale, each of the six finalists had to exhibit their full range of skills – including stage presence – before a high-ranking team of eight jurors in front of a live audience. They were given a beer style to work with that they had not previously prepared themselves to present.
Stephan Hilbrandt from Bonn persuaded the jurors and the audience with his considerable knowledge and impressive skills as well as his compelling beer presentation. He will hold the title for the next two years, during which time he will have the opportunity to spread the word about the culture of beer worldwide: “As new Beer Sommelier World Champion I will talk about the broad variety of beer, convince people and be the ambassador for beer worldwide.”
The Beer Sommelier World Championship takes place in various locations every two years. „There were more contenders from more countries this year than ever before. The standard was higher and the imparted knowledge deeper due to impressive work done at the national level prior to the deciding events at the international gathering. We are very pleased at how this program has developed since its inception in 2009“, said competition director Dr. Michael Zepf, Head of Doemens Savour Academy. Beer sommeliers from four countries competed in the finals, represented by Stephan Hilbrandt and Frank Lucas from Germany, Felix Schiffner and Clemens Kainradl from Austria, Matteo Toso from Italy and Rodrigo Sawamura from Brasil. "The decision was not easy, but Stephan Hilbrandt convinced us completely and was the clear winner. Besides displaying knowledge and sensory abilities, the presentation before an audience was very important to us. If you can be persuasive in this setting, our beer culture will also be well-represented on the outside," says Dr. Wolfgang Stempfl, head juror at the Beer Sommelier World Championship.
The World Championship is sponsored by a growing circle of industry players who wish to support the expansion of beer variety and beer culture. Their involvement in past years has made this project possible. The principle sponsors are drinktec, the leading beverage and liquid food trade fair organizers, along with the Barth-Haas Group, the world’s largest provider of hops-related services. Sponsors also include: Bayerischer Brauerbund, BrauKon, Deutscher Brauer-Bund, Die Freien Brauer, Sahm, Schäfer Werke, Schweizer Brauerei-Verband, Verband der Brauereien Österreichs and Weyermann Spezialmanufaktur.
16 Сен. 2017