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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Karmeliten Brauerei wins the Handelsblatt Energy Award

The concept of an energy self-sufficient brewery was awarded with the Handelsblatt Energy Award in Berlin. In the category ‘Industry’, the Karmeliten Brauerei convinced the Energy Academy with the modular energy concept as a showcase for the energy turnaround. On the evening of September 28, 2017, the awards ceremony took place at the Museum of Communication in Berlin.

17-10-04_ZIEMANN HOLVRIEKA_wins_Handelsblatt_Energy_Award_EN

Berlin, Straubing, Ludwigsburg, 04.10.2017 – A cooperation consisting of the partners ZIEMANN HOLVRIEKA GmbH, the University Weihenstephan-Triesdorf and the Karmeliten Brauerei, as the visible partner for the Energy Academy, is currently revolutionizing the use of energy in the food and beverage industry. “With the concept of the energy self-sufficient brewery, we have committed ourselves to a sustainable beer production with the greatest possibly savings in energy. We are delighted to receive this extraordinary award”, said Christoph Kämpf, Managing Director of the Karmeliten Brauerei after the ceremony. Together with the brewmaster Thomas Eichenseher and Klaus Gehrig, Managing Director of ZIEMANN HOLVRIEKA GmbH, he accepted the glass trophy at the gala event in Berlin.

Since 2013, the initiators of the Energy Awards – the Handelsblatt and GE – have been awarding innovative, future-oriented and promising projects once a year, which use energy optimally and thus increase their efficiency and save energy. The winners are selected by the Energy Academy, a renowned jury. The Energy Academy sees itself as a “think tank” of the energy industry and unites experts, scientists, entrepreneurs and politicians around the topic of energy. In the five categories of industry, mobility, smart infrastructure, start-ups and municipal utilities, the companies are awarded as pioneers of their respective industries, who contribute to shape and advance the development of the energy turnaround. In the category “Industry”, the Karmeliten Brauerei was able to convince the jury with the concept of the energy self-sufficient brewery with an optimal use of raw materials.

In 2013, the Karmeliten Brauerei, which celebrates its 650th anniversary this year as the oldest company in Straubing, was already awarded the ‘Federal Prize for outstanding innovative craft achievement’, together with its partner ZIEMANN HOVLRIEKA GmbH. Another milestone is the ‘Best Practice Label’, awarded by the German Energy Agency ‘dena’, for the energy-efficient cascade brewhouse, developed and implemented by ZIEMANN HOLVRIEKA GmbH. In 2017, the nomination for the German Environment Prize followed.

For several years, the brewery plant manufacturer ZIEMANN HOLVRIEKA GmbH, the University of Weihenstephan-Triesdorf and the Karmeliten Brauerei have been dealing with the sustainable and environmentally design of the production facility in Straubing and its processes.

The objectives of the innovative concept are as follows:
• Reduction of the use of primary energy
• Own generation of electricity
• Use of natural energy sources (solar thermal energy, Fresnel lenses)
• Energy recovery from wastewater
• Transformation of heat into cold
• Use of natural cold
• Reduction of peak loads (storage technology)
• Recording, evaluation, analysis of energy consumption for an energetic production order planning

Or, in simple terms: almost all energies generated on the grounds of the Karmeliten Brauerei in Straubing shall be used several times in order to be as independent as possible of the energy market.

Among other things, this concept also presents exceptional aspects for the climate and environmental protection. Based on this concept, the Karmeliten Brauerei already avoids about 40 percent of the carbon dioxide emissions. By the end of 2018, the carbon dioxide emissions will be reduced by 99.5 percent by further investments. This means that the production of 200 crates of beer produces the same amount of carbon dioxide emissions as it has been produced for only one crate until 2015.

9 Окт. 2017

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