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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Competent contact person for customers

Since January, ZIEMANN HOLVRIEKA has with Stefan Riggert a new sales director for the DACH region and Eastern Europe. The 40-year-old Riggert has been working at the expert company for tanks and process technology for the brewing, beverage and liquid food industry since 2014 and was previously responsible for the former CIS states. „I am looking forward to this new task, which I will fill with my experience and market knowledge”, emphasized Riggert.

Stefan Riggert

Stefan Riggert

The graduate engineer for brewing and beverage technology was already working in the field of brewery plant engineering. After his studies, he was in charge of the Eastern European market. Before changing to the company ZIEMANN HOLVRIEKA, he worked for several years in the sales department of a global technology group. “We have recently brought some new technologies to the market, with which we want to convince also small-sized and craft breweries in the DACH region”, explained Managing Director Lars Roed. “With his professional competence and his many years of experience, Stefan Riggert is the ideal contact person for our customers”.

12 Фев. 2018

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