Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Beviale Family – SIBA’s BeerX: Here’s to a great partnership
The United Kingdom is the second-largest beer producer in Europe, where only Germany brews more beer. Moreover, according to market research company Statista (2016), the UK has 2,250 breweries, the largest number in Europe, followed by Germany with 1,408. SIBA (Society of Independent Brewers) represents the interests of the growing number of independent brewers in Britain and is therefore the ideal partner. “We have been working successfully with SIBA for some time now in conjunction with BrauBeviale,” explains Andrea Kalrait, Exhibition Director BrauBeviale and international product manager for the Beviale Family. “This is why we are very pleased that we managed to get SIBA on board as a partner for the Beviale Family. The independent brewers of Britain are a perfect match for us. We work together as equals and are looking forward to a successful partnership on this basis!”
“SIBA are delighted to be partnering with Beviale Family and becoming part of their global network of industry-leading beer and brewing trade events. British independent craft beer continues to be in huge demand and brewers are increasingly looking to international export to grow their business – our partnership with Beviale Family helps open opportunities for our British brewing members thinking on a global scale,” adds Nick Stafford, Operations Director SIBA.
Beviale Family: International expertise in the beverage industry
The NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage. Its “parent event” is BrauBeviale, the international capital goods exhibition for the beverage industry in Nuremberg. This is where, for over 40 years, the sector has been showcasing all aspects of the production process chain for beverages, such as raw materials, technologies, logistics and marketing. Other members of the product family operate in important growth markets worldwide. Beviale Moscow, for example, is the first and only trade fair for the entire beverage industry in Eastern Europe. CRAFT BEER CHINA in Shanghai is becoming established as the gathering place for the Chinese craft beer community, while CRAFT BEER ITALY in Milan is the B2B platform for the Italian sector. The Beviale product family is also represented in Brazil, as the Feira Brasileira da Cerveja in Blumenau is “supported by BrauBeviale”. The latest edition to the family is CRAFT DRINKS INDIA in Bangalore. Other projects are in the planning phase.
21 Мар. 2018