The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beviale Family – SIBA’s BeerX: Here’s to a great partnership
The United Kingdom is the second-largest beer producer in Europe, where only Germany brews more beer. Moreover, according to market research company Statista (2016), the UK has 2,250 breweries, the largest number in Europe, followed by Germany with 1,408. SIBA (Society of Independent Brewers) represents the interests of the growing number of independent brewers in Britain and is therefore the ideal partner. “We have been working successfully with SIBA for some time now in conjunction with BrauBeviale,” explains Andrea Kalrait, Exhibition Director BrauBeviale and international product manager for the Beviale Family. “This is why we are very pleased that we managed to get SIBA on board as a partner for the Beviale Family. The independent brewers of Britain are a perfect match for us. We work together as equals and are looking forward to a successful partnership on this basis!”
“SIBA are delighted to be partnering with Beviale Family and becoming part of their global network of industry-leading beer and brewing trade events. British independent craft beer continues to be in huge demand and brewers are increasingly looking to international export to grow their business – our partnership with Beviale Family helps open opportunities for our British brewing members thinking on a global scale,” adds Nick Stafford, Operations Director SIBA.
Beviale Family: International expertise in the beverage industry
The NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage. Its “parent event” is BrauBeviale, the international capital goods exhibition for the beverage industry in Nuremberg. This is where, for over 40 years, the sector has been showcasing all aspects of the production process chain for beverages, such as raw materials, technologies, logistics and marketing. Other members of the product family operate in important growth markets worldwide. Beviale Moscow, for example, is the first and only trade fair for the entire beverage industry in Eastern Europe. CRAFT BEER CHINA in Shanghai is becoming established as the gathering place for the Chinese craft beer community, while CRAFT BEER ITALY in Milan is the B2B platform for the Italian sector. The Beviale product family is also represented in Brazil, as the Feira Brasileira da Cerveja in Blumenau is “supported by BrauBeviale”. The latest edition to the family is CRAFT DRINKS INDIA in Bangalore. Other projects are in the planning phase.
21 Мар. 2018