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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Beviale Family – SIBA’s BeerX: Here’s to a great partnership

SIBA’s BeerX, Britain’s largest trade fair for all aspects of beer and brewing, is now an official partner of the Beviale Family. After five successful events in Sheffield, BeerX took place in Liverpool for the first time on 14 and 15 March 2018. The aim of the new partnership is to network existing successful events with one another and to work together to develop the respective target markets. This marketing collaboration enables the Beviale Family to expand its worldwide network in beverage production, so that it is now represented in the UK as well as in Russia, China, Italy, India and Brazil.

The United Kingdom is the second-largest beer producer in Europe, where only Germany brews more beer. Moreover, according to market research company Statista (2016), the UK has 2,250 breweries, the largest number in Europe, followed by Germany with 1,408. SIBA (Society of Independent Brewers) represents the interests of the growing number of independent brewers in Britain and is therefore the ideal partner. “We have been working successfully with SIBA for some time now in conjunction with BrauBeviale,” explains Andrea Kalrait, Exhibition Director BrauBeviale and international product manager for the Beviale Family. “This is why we are very pleased that we managed to get SIBA on board as a partner for the Beviale Family. The independent brewers of Britain are a perfect match for us. We work together as equals and are looking forward to a successful partnership on this basis!”

“SIBA are delighted to be partnering with Beviale Family and becoming part of their global network of industry-leading beer and brewing trade events. British independent craft beer continues to be in huge demand and brewers are increasingly looking to international export to grow their business – our partnership with Beviale Family helps open opportunities for our British brewing members thinking on a global scale,” adds Nick Stafford, Operations Director SIBA.

Beviale Family: International expertise in the beverage industry
The NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage. Its “parent event” is BrauBeviale, the international capital goods exhibition for the beverage industry in Nuremberg. This is where, for over 40 years, the sector has been showcasing all aspects of the production process chain for beverages, such as raw materials, technologies, logistics and marketing. Other members of the product family operate in important growth markets worldwide. Beviale Moscow, for example, is the first and only trade fair for the entire beverage industry in Eastern Europe. CRAFT BEER CHINA in Shanghai is becoming established as the gathering place for the Chinese craft beer community, while CRAFT BEER ITALY in Milan is the B2B platform for the Italian sector. The Beviale product family is also represented in Brazil, as the Feira Brasileira da Cerveja in Blumenau is “supported by BrauBeviale”. The latest edition to the family is CRAFT DRINKS INDIA in Bangalore. Other projects are in the planning phase.

21 Мар. 2018

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