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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Micro Matic launches keg coupler for keykeg

After recently expanding its presence in the North American beverage market, Lightweight Containers BV, the company behind the innovative UniKeg and KeyKeg one-way kegs, has announced a strategic agreement with Micro Matic, the world's leading manufacturer and supplier of keg valves and dispensing equipment. This agreement is set to begin March 1, 2018

Micro Matic launches keg coupler for KeyKeg

This agreement marks the first time KeyKeg dispense couplers will be able to dispense with pressure up to 4.1 bar, instead of 3.5 bar, while affording users the option to vent KeyKegs quickly and easily with the flick of a switch.

“While focused on increasing the shelf-life and improving the quality of our technology, our team also strives to find innovative approaches to make KeyKegs an efficient solution for all of our clients,” said Anita Veenendaal, Chief Commercial Officer of Lightweight Containers. “The availability of high-quality draught equipment that can seamlessly be incorporated into our KeyKegs is essential, and Micro Matic has proven to be an excellent partner that knows our markets through and through. We are convinced that this collaboration will be the beginning of a highly successful and fruitful co-operation.”

Integrated degassing KeyKeg coupler

Vent KeyKegs quickly and easily
Beverage producers, distributors and the service industry are eager to integrate this venting tool into day-to-day operations as it saves time throughout the recycling process. KeyKeg couplers will be available directly from Micro Matic and on the KeyKeg webshop improving the availability of high-quality KeyKeg dispense heads across the North American market.

“Lightweight Containers has developed as a strategic player in many of our biggest markets,” explains Key Account Manager Fred Mostert, Micro Matic. “Both Micro Matic and Lightweight Containers will focus on the total supply chain with a quality-driven approach. The global beer market will benefit from this agreement, not only through worldwide distribution of Micro Matic KeyKeg couplers but also through FlexiDraft™, a disposable beer line draft concept which is now open for KeyKeg also.”

 About Micro Matic A/S
Micro Matic is the global leader in the supply of keg couplers, keg extractor valves and dispensing solutions to the international brewing industry. The group has a total revenue of more than € 250 million and employs approx. 1200 people in 20 locations in 14 countries.

26 Мар. 2018

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