Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Micro Matic launches keg coupler for keykeg
This agreement marks the first time KeyKeg dispense couplers will be able to dispense with pressure up to 4.1 bar, instead of 3.5 bar, while affording users the option to vent KeyKegs quickly and easily with the flick of a switch.
“While focused on increasing the shelf-life and improving the quality of our technology, our team also strives to find innovative approaches to make KeyKegs an efficient solution for all of our clients,” said Anita Veenendaal, Chief Commercial Officer of Lightweight Containers. “The availability of high-quality draught equipment that can seamlessly be incorporated into our KeyKegs is essential, and Micro Matic has proven to be an excellent partner that knows our markets through and through. We are convinced that this collaboration will be the beginning of a highly successful and fruitful co-operation.”
Vent KeyKegs quickly and easily
Beverage producers, distributors and the service industry are eager to integrate this venting tool into day-to-day operations as it saves time throughout the recycling process. KeyKeg couplers will be available directly from Micro Matic and on the KeyKeg webshop improving the availability of high-quality KeyKeg dispense heads across the North American market.
“Lightweight Containers has developed as a strategic player in many of our biggest markets,” explains Key Account Manager Fred Mostert, Micro Matic. “Both Micro Matic and Lightweight Containers will focus on the total supply chain with a quality-driven approach. The global beer market will benefit from this agreement, not only through worldwide distribution of Micro Matic KeyKeg couplers but also through FlexiDraft™, a disposable beer line draft concept which is now open for KeyKeg also.”
About Micro Matic A/S
Micro Matic is the global leader in the supply of keg couplers, keg extractor valves and dispensing solutions to the international brewing industry. The group has a total revenue of more than € 250 million and employs approx. 1200 people in 20 locations in 14 countries.
26 Мар. 2018