Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
First brew already in April — Revolutionary brewhouse design is implemented for the first time in the Schlossbrauerei Reckendorf
Much more flexibility as a central argument
“The decision in favor of the OMNIUM brewhouse is essentially based on the greater flexibility. The brewhouse tasks are divided into sub-processes and optimized accordingly. This allows us to work with a wider variety of raw materials, such as traditional cereals, which are nowadays considered to be less suitable for industrialized production processes”, explains the graduate engineer and brewmaster Dominik Eichhorn, who is responsible in the third generation for the fortunes of the family brewery. The combination of creativity, variety and 400 years of brewing tradition is one of the central success factors of the brewery.
Eichhorn points out: “Our aim is to brew beer varieties, which may have some rough edges in a positive sense and precisely for this reason impress and convince our customers. We gladly leave the production of replaceable mainstream beers to the industrial breweries.” With great success: the brewery not only wins loyal customers, but also renowned awards with its beers. The silver medal in the European Beer Star and the gold medal in the International Craft Beer Award for the wheat bock beer are just two examples. Currently, the consumers can choose from a complete range of eleven beer specialties, one mixed beer drink and fourteen non-alcoholic drinks from the brewery’s own production.
Best results in terms of yields and valuable ingredients
Eichhorn sees other important advantages with OMNIUM: “Among other things, we can intervene in the individual process steps in such a way that we achieve the best result for ourselves and our customers, both in terms of yields and in terms of valuable ingredients.” The OMNIUM brewhouse provides Eichhorn with the opportunity to compensate the increasing fluctuations in malt quality, mostly influenced by the climate.
The core component and centerpiece of the new brewhouse is the mash filtration process NESSIE by ZIEMANN, which was already presented at the BrauBeviale in 2016. The mash is separated into wort and spent grains in a continuous process and the extract is obtained by a target-oriented guiding of the generated flows. This results in a short process time and high yield efficiency. Another new development is the post-saccharification of wort ALADIN by ZIEMANN. The saccharification usually takes place exclusively during mashing. ALADIN takes into account the influence of the thermal boiling processes on the saccharification of the malt starch. As a result, the quality of the wort at the end of its production with malt enzymes is ensured. Another new development is the fractional wort boiling JANUS by ZIEMANN. A second boiling vessel takes up about 1/3 of the brew for separate hop isomerization. Only the partial flows of the NESSIE modules are used, which already have a reduced extract content and a slightly elevated pH value. In addition, this fraction includes many minerals, such as magnesium, and it forms less trub during the wort boiling. These are important factors, which demonstrably increase the hop yield.
In the subsequent process steps, the formed wort fractions are again brought together and guided to the fermentation cellar with all maintained valuable ingredients.
Less space requirements and reduced costs for foundations
In addition to the technological advantages, there are also various advantages regarding the building design. The OMNIUM brewhouse has reduced space requirements and requires lower costs for the foundations due to the NESSIE design. This is another central argument for the brewery, since only in this way the new brewhouse can be implemented in a very compact new building, which was desired due to the limited space conditions.
In the OMNIUM brewhouse in Reckendorf, three brews per day, with 70 hl each, will be produced. In order to obtain the highest possible variability in terms of the brew sizes to be produced, ZIEMANN HOLVRIEKA equips the wort kettle with an external boiler. The first brew is scheduled for the beginning of April 2018. The official inauguration will follow in July 2018.
11 Апр. 2018