Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
ZIEMANN HOLVRIEKA at the BrauBeviale 2018
At the BrauBeviale ZIEMANN HOLVRIEKA GmbH will be focussing on nothing less than a technological revolution – the brewhouse concept OMNIUM by ZIEMANN, which was implemented for the first time in a new brewhouse in 2018. The medium-sized Schlossbrauerei Reckendorf in Franconia took over this global pioneering role. In addition, visitors to the new stand 363 in hall 9 can see how the energy supply of a brewery can be converted to regenerative energy sources and thus become self-sufficient. As a renowned supplier of tanks and process technology for the brewing and beverage industry, ZIEMANN HOLVRIEKA will also present itself as a provider of overall solutions and components from the malt intake to the bright beer tank cellar.
OMNIUM by ZIEMANN – flexible, efficient, forward-looking
The decisive core component of the advanced brewhouse design OMNIUM by ZIEMANN is the dynamic lautering system NESSIE by ZIEMANN, which was presented for the first time at the BrauBeviale in 2016. In a continuous process, the mash is separated into wort and spent grains and the extract is obtained by a target-oriented guiding of the generated streams. This results in short process times, high yields and excellent wort qualities.
The decoupling of the brewhouse process streams into their respective sub-processes runs through the entire OMNIUM design like a recurring theme. The associated optimization of the process steps allows, among other things, to work with a variety of raw materials. As an example, old cereals are to be named, which were previously classified as less suitable for industrialized production processes. Moreover, it is possible to intervene in the individual process steps in such a way that both the yields and all valuable ingredients can be optimized and fluctuating malt qualities can be compensated.
Schlossbrauerei Reckendorf is the first brewery worldwide, which brews with this novel brewhouse since April 2018. “The decision for the OMNIUM brewhouse is essentially based on the much greater flexibility” explained Dominik Eichhorn, brewmaster and managing director of the Schlossbrauerei Reckendorf. Further advantages that have convinced Eichhorn of OMNIUM are the shorter process times and the smaller space required for this new brewhouse design. The practical experience has impressively confirmed the expectations set by Eichhorn in the OMNIUM brewhouse: “Already after a short time it was apparent that the OMNIUM worts were very promising during fermentation. In addition, our beer is noticeably softer and more elegant.”
Small footprint, great technological freedom
The second focus of ZIEMANN HOLVRIEKA at the BrauBeviale is on the sustainable energy supply under the heading “THE 21ST CENTURY BREWERY by ZIEMANN”. With this holistic energy management concept, a brewery can cover largely its heating and cooling demand from renewable energy sources – irrespective of the type of brewhouse and without having to restrict the flexibility of the brewing process. On the contrary: thanks to the regenerative primary energy, a brewmaster can be creative when developing and brewing his own recipes. Decoction brewing methods, extended wort boiling times and lower storage temperature are now economically and environmentally justifiable. Especially in times of an increasing global demand for special beers. This factor is a decisive key factor to success.
The aim of the energy self-sufficient 21st century brewery can also be approached in small steps. Each individual area results in respective benefits, such as the intelligent hot water storage and distribution circuits, which supply all consumers energetically “just in time”. Further steps can be a heat recovery as well as the energy recovery from solar thermal energy, biogas or geothermal energy. The selected heat source is then integrated modularly in the heat cycle. In turn, the regenerative cooling is ensured by proven combined heat power, and cooling systems.
Tailor-made solutions for craft breweries and large-scale breweries
Furthermore, ZIEMANN HOLVRIEKA will be showing at the BrauBeviale that the company provides innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the brewhouse to the bright beer tank cellar. The product range in the area of the brewhouse extends from the malt intake via grist mills, mash vessels, lauter tuns, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast and water tanks as well as the required process technology. For modernizations, capacity expansions as well as for completely new brewery plants, ZIEMANN HOLVRIEKA is a valued and reliable partner.
Schlossbrauerei Reckendorf is the first brewery in the world, which brews with OMNIUM by ZIEMANN since April 2018. ZIEMANN HOLVRIEKA will present the practical experience made so far and the procedure itself in detail at the BrauBeviale.
About ZIEMANN HOLVRIEKA
Since 1852, ZIEMANN HOLVRIEKA provides innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filter, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.
24 Авг. 2018