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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China Brew China Beverage is in the starting blocks

  • Leading event for the beverage and liquid food industry in Asia with 92,000 square meters exhibition space
  • CBB establishes itself as a driving force on the Asian market
  • The CBB Forum picks up on the key issues of sustainability and digitization

CHINA BREW CHINA BEVERAGE (CBB) draws on the success of 2016: Just under three weeks before the beginning of the exhibition, the halls of the Shanghai New International Exhibition Centre (SNIEC) are almost fully booked. The exhibition space of the international companies is once again increasing. This underlines the importance of the event as an international trade fair for the beverage and liquid food industry. The extensive supporting program, including the CBB Forum, Round Table Talks and the International Beer Smart Factory & Brewing Technology Forum, will additionally shed light on what is moving the industry today and tomorrow. 
CBB, which takes place from October 23 to 26, is the most important meeting point for the beverage and liquid food industry in Asia. Thanks to its wealth of topics and offerings, it provides visitors comprehensive insights into trends and developments. “As a leading technology platform, CBB promotes the exchange of information within the industry. The presentations of the exhibitors on the one
hand and our supporting program on the other provide for a complete and forward-looking overview of the beverage and liquid food market”, said Petra Westphal, Project Group Leader Messe München.
Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, also underlines the importance of the event: “The Chinese beverage market is continuing to grow. Over the next five years, a further annual growth of nine percent is expected. Therefore, we expect CBB to provide considerable impetus for the industry.”
More than 860 exhibitors have already registered. Among them are national and international industry leaders such as Alfa Laval, GEA, Husky, KHS, Krones, SACMI, Sidel and Siemens located in the international exhibition halls. And GDXL, HGM, Lehui, Newamstar, Tech-Long and Zhongya in the national
exhibition halls.
The CBB supporting program: Key issues of sustainability and digitization
In addition to industry solutions from exhibitors, attendees can look forward to
the unique CBB supporting program. This year, the CBB Forum will focus on the
topics of sustainability and digitization. First-class speakers will provide insights
and outlooks, including Dr. Ning Ding, General Manager of the Food & Beverage
Division at Siemens. In his presentation, the expert will show how digital twins
support the digital transformation of the food and beverage production. Another
presentation on digitization comes from Sylvain Charlebois, Dean of the Faculty
of Management at Dalhousie University. Charlebois will address crypto
currencies and blockchain technologies that offer huge potential for the
agricultural and food sector. He will raise the question: “To address lurking food
safety and fraud concerns, can blockchain technologies be the answer? ”
Prof. William Chen, Director of the Food Science and Technology Programme at
Nanyang Technological University Singapore is going to deal with sustainability.
The title of his presentation is: “Fermentation for Upcycling of Brewer's Spent
Grains: Potential for Zero Waste Food Processing and Circular Economy.”
Further presentations on digitization and sustainability will be given by Richard
Clemens, Managing Director of the VDMA Food Processing and Packaging
Machinery Association, and Winston Boyd, Technical Director at Gold Coast
Ingredients Inc.
Another highlight of the supporting program are the newly introduced Round
Table Talks. Here, industry experts will discuss important topics relating to PET
and the developments on the Chinese beer and beverage market today and in
the future. Representatives of companies like AB InBev, Snow, Suntyech
Process Engineering, Tsingtao and Voss (Hubei) Water & Beverage will talk
about dairy trends, innovative product concepts as well as opportunities and
challenges regarding packaging and beer trends and many other topics.
Visitors can discover even more about beer. At CBB, every brewer should be
able to find what he or she is looking for. The International Beer Smart Factory
and Brewing Technology Forum will also address the needs of the local brewing
industry, whether it is micro breweries, medium-sized or industrial breweries—at
CBB they will all make their finds.

11 Окт. 2018



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