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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

drink technology India 2018 underscores its position as the key event for the beverage and liquid food industry in India

• drink technology India 2018 underscores its position as the key event for the beverage and liquid food industry in India
• More exhibitors and more space
• High impact of the trade fair as a driving force for the Indian market
• Expanded supporting program a great success

at-the-fair

The success of the most important event for India’s beverage industry remains unchecked: The trade fair alliance consisting of drink technology India (dti), organized by Messe München, and indiapack pacprocess and food pex India, organized by Messe Düsseldorf, recorded higher numbers of exhibitors and occupied more exhibition space. The number of visitors remained at a very high level as well. The fair’s further growth reflects the dynamic development of the Indian beverage and liquid food market, in which high growth rates are again forecast to climb.

“The figures speak for themselves: 201 exhibitors from 17 countries presented their products and solutions at dti. They occupied around 23 percent more net exhibition area than at the last event in Mumbai,” Georg Moller, head of the business division at Messe München, said in describing the fair’s success. Bhupinder Singh, the CEO of Messe Muenchen India, was also pleased by the continued growth: “It underscores the huge meaning of dti for the Indian market.”

Together with indiapack pacprocess and food pex India, 343 exhibitors presented themselves on an area of around 16,500 square meters from October 24 through 26. Moller pointed in particular to the very professional cooperation with the partner Messe Düsseldorf: “Joint staging of the fairs is not only a big gain for us. As a result, visitors obtain a comprehensive overview of all areas of the beverage and packaging industry.”

This offer was widely used by visitors, as for example Partho Ghosh, Executive Vice President bei KHS Filling & Packaging Worldwide says: “We had many talks with visitors and have received new leads this year. The Indian beverage industry is looking for innovations which will bring the development of the industry a big step forward.”

Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, also described dti as an important driving force for the industry: “For companies that produce machines to make, process and package beverages and liquid-food products, India is one of the major sales markets in Asia.” The outlook for the market is consistently positive. In the process, the important role played by dti will continue to grow.

Further training and networking: Supporting program of unprecedented breadth
dti’s supporting program was highly popular among visitors and very well attended on all three days. Day two of the Round Table Talks revolved around beer, wine and spirits. According to the VDMA, India ranks ninth among the top ten sales countries for alcoholic drinks. Beer is the top-selling alcoholic beverage in India. The experts generally agree that demand for high-quality beers and for wine and spirits will grow as the population’s income rises.

Visitors were able to try Indian beer variations at the new place2beer. The focus at the platform was not only on beer tastings, but above all on networking and sharing knowledge among representatives from microbreweries, medium-sized and industrial breweries, and brewing suppliers. In the Craft Beer Seminars, experts from the scene demonstrated what impact microbreweries are having on beer brewing and what trends are influencing the craft beer sector. Bruno Bonacchelli, brew master at Castle Malting Belgium and one of the speakers at the seminar, was enthusiastic: “I’m impressed by the high technical standards in the Indian craft beer market and about how quickly the latest methods and technologies are adapted.” Further talks were given by representatives from Brewbot Mumbai, Gateway Brewing Mumbai and White Owl.

The focus of the buyer-seller meetings was networking and initiation of new business relationships. About 430 discussions between exhibitors and potential customers were held, a clear indication of the concept’s popularity. The customers who made a special point of attending the trade fair to create new business relationships with exhibitors included Bohemian Beer, Good Drop Wine Cellars, Hindustan Coca Cola, Jyanti Beverages and Parle Agro.

Two new additions to the supporting program of dti in Mumbai were the seminar of the Oil Technologists’ Association of India (OTAI) and the seminar of the Food Safety and Standards Authority of India (FSSAI). The OTAI Seminar addressed the growing importance of oils and fats in the Indian market and in particular challenges in packaging edible oils. The FSSAI Seminar provided insights into the regulations on and regulatory framework for beverages in India.

All items on the supporting program went down very well with visitors. The seats at the forum were always full. With the supporting program, dti once again proves that it gives key boosts and stimuli to the beverage and liquid food industry in India.

dti, indiapack pacprocess and food pex India
drink technology India is staged in conjunction with indiapack pacprocess and food pex India of Messe Düsseldorf. This combination of four trade fairs covers the topics of drink technology, dairy and liquid food together with those of the related packaging industry (drink technology India), packaging and related processes (pacprocess India), packaging materials and aids as well as machines and technology for the production of packaging materials and aids (indiapack) and also food and confectionery processing and packaging (food pex India) all under one roof and is unrivaled in the region.

The next dti in Mumbai will be held from December 9 to 11, 2020. In 2019, dti will be held in Bengaluru for the first time. It is scheduled for February 28 to March 2. As part of the trade fair alliance, the event will also be held next year once again—from December 5 to 7 in New Delhi.

5 Ноя. 2018

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