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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

BrauBeviale 2018: The gathering place for the industry is bigger and more international than ever

After three successful days, BrauBeviale is closing its doors on a record high note. Over 40,000 trade visitors (2016: 37,923) – over 18,000 of them international – travelled to Nuremberg to attend this year’s most important capital goods exhibition for the beverage industry from 13 to 15 November 2018. While there, 1,094 exhibitors – 53 percent of them international – presented their products and solutions related to the entire beverage production process chain, with offerings ranging from raw materials to technologies and components all the way to packaging, as well as accessories and marketing ideas. A varied supporting programme rounded out the three days.

final-report-2018

“This BrauBeviale has exceeded our expectations,” beamed Andrea Kalrait, Show Director BrauBeviale, as she heard the numbers. “We’ve been told that several contracts were signed right at the exhibition. It seems the beverage industry couldn’t wait to get back to Nuremberg. We’ve very proud of that.” The exhibition team is also happy about the positive feedback from the exhibitors’ advisory board: “BrauBeviale has become a cool exhibition.” – “The exhibition has succeeded in becoming the place where different mindsets and cultures meet.” – “We were overwhelmed on the very first day; that’s never happened.” – “The quality of the discussions was outstanding.” – “The truly important decision-makers were there.”

Highly-qualified trade visitors from Germany and abroad

Those statements confirm the results of a survey by an independent institute: some 90 percent of visitors are involved in their companies’ investment decisions. The trade visitors came from many different parts of the beverage industry: breweries; malthouses; the areas of mineral springs, soft drinks, juice, and wine; and mechanical engineering and plant construction, as well as the trade and catering. Attendees travelled in from Germany and other countries, primarily Italy, the Czech Republic, Switzerland, Austria, the UK, Russia, Belgium, the Netherlands, and France. Some 98 percent of the surveyed trade visitors were satisfied with what they found at the exhibition. And 95 percent said they would also like to return to BrauBeviale next year.

Supporting programme very popular

The kick-off the day before the exhibition was also very successful, with lively discussions and exchanges at all three symposiums – the Export Forum German Beverages, the European MicroBrew Symposium of VLB, Versuchs- und Lehranstalt für Brauerei in Berlin, and the Heirloom & Terroir Barley and Malt Symposium by RMI Analytics. Trade visitors gave high marks to the Craft Drinks Area with its eight different tasting bars and the BrauBeviale Forum with its numerous talks on a wide range of topics. The keynote speech by the food trend researcher Hanni Rützler, who had promised a discourse about “Shaping the Future” – which fit in well with the focus of BrauBeviale 2018, the future viability of the beverage industry – attracted a great deal of attention during the opening. Another major draw was the finals of the German beer sommelier championship, where the presentation by Dr Markus Fohr on Duvel beer of Belgium was lauded by the jury of experts. The [email protected] theme pavilion was a great success right off the bat, drawing interested, ambitious home brewers and hobby brewers, who gained inspiration and collected information while watching demonstration brewing, talking to many contacts at the pavilion, and listening to power presentations at the speakers’ corner.

European Beer Star 2018: Consumers’ Favourite

Before BrauBeviale, an international jury made up of 144 experts had already chosen the winners of the European Beer Star 2018 from among 2,344 beers submitted in 65 categories. A total of 51 countries from every continent participated in this year’s edition of the most important international beer competition. On the first day of BrauBeviale, several thousand trade visitors then chose their favourite beer from among the gold medal winners to determine the Consumers’ Favourite 2018. The gold medal went to “La Pallata” by Birrificio Porta Bruciata (Italy), and the silver was awarded to Dachsbräu Weilheim (Germany) for its “Weilheimer Festbier”. Coming up in third place was “San Lorenzo” by MC77 Birrificio Artigianale (Italy).

A list of all winners of European Beer Star 2018, contact data for the breweries, and photos and graphics are available at: www.european-beer-star.de

Save the dates! Don’t forget to note them down in your calendar. See you then.

  • BrauBeviale 2019: 12-14 November 2019
  • BrauBeviale 2020: 10-12 November 2020

20 Ноя. 2018

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