Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
BrauBeviale 2018: The gathering place for the industry is bigger and more international than ever
“This BrauBeviale has exceeded our expectations,” beamed Andrea Kalrait, Show Director BrauBeviale, as she heard the numbers. “We’ve been told that several contracts were signed right at the exhibition. It seems the beverage industry couldn’t wait to get back to Nuremberg. We’ve very proud of that.” The exhibition team is also happy about the positive feedback from the exhibitors’ advisory board: “BrauBeviale has become a cool exhibition.” – “The exhibition has succeeded in becoming the place where different mindsets and cultures meet.” – “We were overwhelmed on the very first day; that’s never happened.” – “The quality of the discussions was outstanding.” – “The truly important decision-makers were there.”
Highly-qualified trade visitors from Germany and abroad
Those statements confirm the results of a survey by an independent institute: some 90 percent of visitors are involved in their companies’ investment decisions. The trade visitors came from many different parts of the beverage industry: breweries; malthouses; the areas of mineral springs, soft drinks, juice, and wine; and mechanical engineering and plant construction, as well as the trade and catering. Attendees travelled in from Germany and other countries, primarily Italy, the Czech Republic, Switzerland, Austria, the UK, Russia, Belgium, the Netherlands, and France. Some 98 percent of the surveyed trade visitors were satisfied with what they found at the exhibition. And 95 percent said they would also like to return to BrauBeviale next year.
Supporting programme very popular
The kick-off the day before the exhibition was also very successful, with lively discussions and exchanges at all three symposiums – the Export Forum German Beverages, the European MicroBrew Symposium of VLB, Versuchs- und Lehranstalt für Brauerei in Berlin, and the Heirloom & Terroir Barley and Malt Symposium by RMI Analytics. Trade visitors gave high marks to the Craft Drinks Area with its eight different tasting bars and the BrauBeviale Forum with its numerous talks on a wide range of topics. The keynote speech by the food trend researcher Hanni Rützler, who had promised a discourse about “Shaping the Future” – which fit in well with the focus of BrauBeviale 2018, the future viability of the beverage industry – attracted a great deal of attention during the opening. Another major draw was the finals of the German beer sommelier championship, where the presentation by Dr Markus Fohr on Duvel beer of Belgium was lauded by the jury of experts. The [email protected] theme pavilion was a great success right off the bat, drawing interested, ambitious home brewers and hobby brewers, who gained inspiration and collected information while watching demonstration brewing, talking to many contacts at the pavilion, and listening to power presentations at the speakers’ corner.
European Beer Star 2018: Consumers’ Favourite
Before BrauBeviale, an international jury made up of 144 experts had already chosen the winners of the European Beer Star 2018 from among 2,344 beers submitted in 65 categories. A total of 51 countries from every continent participated in this year’s edition of the most important international beer competition. On the first day of BrauBeviale, several thousand trade visitors then chose their favourite beer from among the gold medal winners to determine the Consumers’ Favourite 2018. The gold medal went to “La Pallata” by Birrificio Porta Bruciata (Italy), and the silver was awarded to Dachsbräu Weilheim (Germany) for its “Weilheimer Festbier”. Coming up in third place was “San Lorenzo” by MC77 Birrificio Artigianale (Italy).
A list of all winners of European Beer Star 2018, contact data for the breweries, and photos and graphics are available at: www.european-beer-star.de
Save the dates! Don’t forget to note them down in your calendar. See you then.
- BrauBeviale 2019: 12-14 November 2019
- BrauBeviale 2020: 10-12 November 2020
20 Ноя. 2018