Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Modular production: GEA and Siemens jointly use MTP automation standard
If machines and platforms could speak "MTP"
The MTP project adds an important process perspective to the theoretical preparations achieved so far by working groups such as Namur, ZVEI and VDMA. For this, Siemens is providing both a superior process control system and modular automation system, whereas GEA is acting as the practice partner with its outstanding application expertise. "We have been producing modular products for more than 20 years, because every single component – be it a separator, a homogenizer, a pasteurizer or drying system – has to be integrated into the higher-level automation system of the entire facility," explains Matthias Wiemann, Head of Automation and Controls for GEA separators. "If both the control system and the components to be connected were talking the same 'language,' it would run as smoothly as a printer connected to a PC using a printer driver." The common language for this should be the MTP information protocol. MTP would then be a standardized interface, with intelligent machines integrating everything in an overall system, which could, for example, adapt production capacity flexibly.
Advantages of standardized industrial communication
While Siemens' Open Platform Communications Unified Architecture (OPC UA) has already established itself as an open, Ethernet-based standard for machine communication, the MTP interface is designed to provide information on all module properties, status descriptions, stylesheet illustrations on the control panel, diagnostic tools and for alarm handling. Instead of troubling the customer with a long data exchange list and hardware contact descriptions to integrate the machines into the higher-level system, MTP eliminates the need for a system integrator. "MTP enables continuous, secure data management, accommodating the user's desire for flexibility and documentation. Thanks to MTP, the customer sees the right information in the right place," explains Wiemann. "This is a level of transparency that we must of course allow for," says Christoph Schröder, responsible sales engineer at Siemens. "The advantages for users are undeniable." This way, the visualization and operation are uniform throughout the system, regardless of the manufacturer. The higher-level system then controls the individual components in the overall process.
This interaction provides a new world of flexibility: Processes can be changed with little effort, modules can be added or removed, and thus production quantities can be adapted very efficiently. Using MTP, manufacturers can respond to market demands at very short notice. "End customers benefit from both increased flexibility and a substantial reduction in time and costs spent on engineering, commissioning or on production or process adjustments," notes Uwe Börner, Siemens corporate account manager for GEA.
Flexible process integration for GEA plant engineering
For decades, GEA customers in the chemical and pharmaceutical industries, as well as in food production, have come to expect a high degree of automation, due solely to the requirement for batch traceability. The innovation lies in the seamless process integration into the higher-level control system – despite very different operating philosophies. Depending on plant complexity, the cost of internal project planning and commissioning is often still a significant cost factor for users.
GEA is already benefiting today by using MTP: "We're not just module builders, but above all plant manufacturers. GEA supplies turnkey plants equipped with a large number of our components. In the future, we will be able to realize plant projects much more quickly using MTP for system integration," says Wiemann.
MTP to become an industry standard
Siemens and GEA have ambitious plans to make MTP the industry standard. "Are we going to let ourselves be carried along, or do we want to lead the way?" adds Schröder. "Siemens and GEA have decided to be innovation drivers. We see our partnership as an incubator for this interface – whether we call it standardization, automation, modularization or digitalization. It's an interface that translates into digital solutions for the user and the market."
GEA is one of the largest suppliers for the food processing industry and a wide range of other industries that generated consolidated revenues of approximately EUR 4.6 billion in 2017. The international technology group focuses on process technology, components and sustainable energy solutions for sophisticated production processes in various end-user markets. The group generates around 70 percent of its revenue in the food and beverages sector that enjoys long-term sustainable growth. As of December 31, 2017, the company employed almost 18,000 people worldwide. GEA is a market and technology leader in its business areas. The company is listed on the German MDAX (G1A, WKN 660 200). In addition, GEA's stock is included in the MSCI Global Sustainability Indexes. Further information is available on the Internet at gea.com.
30 Ноя. 2018