Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Beviale Moscow: Final preparations for the central platform for the beverage industry in eastern Europe
The right raw materials and technologies, efficient packaging, logistics and creative marketing ideas … the comprehensive approach adopted by Beviale Moscow is aimed at beverage manufacturers and dealers, who will find every aspect of the beverage manufacturing process chain reflected there. For the eastern European market, the trade fair offers solutions for every segment: from alcoholic beverages like beer, wine and spirits to non-alcoholic drinks like soft drinks, fruit juices and mineral water, as well as liquid dairy products. Companies from Bavaria, in particular, have the opportunity to expand their international competitiveness by participating in the Bavarian pavilion. “Beviale Moscow is beeing included in Bavaria’s official foreign trade fair programme for the first time in 2019,” says Thimo Holst, Project Manager for Beviale Moscow. Participation is sponsored by the Bavarian Ministry of Economic Affairs, and the pavilion is being run in conjunction with project partners Bayern International and the Nuremberg Chamber of Commerce and Industry.
Pavilion for Wine Production & Manufacturing
The Russian wine industry is one of the most dynamic parts of Russia’s beverage industry, which led to the launch of the Pavilion for Wine Production & Manufacturing at Beviale Moscow 2018. This year, too, the trade fair will work with leading players in Russia’s wine market – Union of Russian Winemakers, Simple Wine and imVino – to present a special show and conference where topics of current interest will be discussed and new solutions presented. A key theme will be “Future of Winemaking/Wine 4.0”, in other words, digitalisation in the wine industry. “The use of new areas, the restocking of old areas, and the change being made to row lengths in vineyards, all result in a greater need for state-of-the-art technologies for cultivation and processing,” Holst explains.
Packaging Innovation Zone
The Packaging Innovation Zone is where Beviale Moscow offers thought-provoking inspiration, background information and proposed solutions for all aspects of beverage packaging. “PET has become an essential part of the Russian beverage industry, but still generates lively discussion,” comments Holst. “Even so, other forms of beverage packaging are playing a greater and greater role. We are working with a skilled partner in the form of PETnology, which is very open to the changes in the market. We are deliberately opening up this topic this year, and other packaging solutions will also have a place in the Packaging Innovation Zone.” The World Packaging Organisation (WPO) will be there, and will introduce the winners of the WORLDSTAR AWARDS as well as appearing in the conference programme.
Highlights in the supporting programme: craft drinks, soft drinks, the Russian beer prize and professional development
The CRAFT DRINKS CORNER is an established feature, and will once again display the wide range of beverages produced using craft methods, in collaboration with partner entity Association of Beer and Beverage Market. Smaller breweries and manufacturers of spirits will present their drink specialities and provide opportunities for tasting. The accompanying conference programme will include information for interested parties about the situation on the market and administrative aspects relating to breweries in Russia and eastern Europe, and will offer tips on setting up one’s own business in the beverage industry. The subject of soft drinks is also an important element in the conference: the Russian Union of Soft Drinks and Mineral Water Producers will report on legislation and legal conditions governing production in Russia, standards and quality aspects of production, and promotion for Russian soft drink exports.
The Russian beer prize ROSGLAVPIVO, first presented at Beviale Moscow 2017 by the Barley, Malt and Beer Union in collaboration with Private Brauereien Deutschland e.V., will once again be awarded on the first day of the trade fair in 2019. The most recent occasion saw 172 beers from 37 breweries submitted. There will be two new awards this year: “ROSGLAVPIVO – Beer Quality Mark” and “ROSGLAVPIVO – Double Gold”. Breweries that obtain three or more gold medals in the competition will be awarded the “ROSGLAVPIVO – Beer Quality Mark”. In turn, the “ROSGLAVPIVO – Double Gold” award is reserved for just one brewery, the one whose beer receives the maximum score in all categories from the jury of experts.
Professional development will once again be a key topic at Beviale Moscow in 2019: this will be the fourth occasion that the three-day VLB Seminar for Microbrewers will be held, organized by the Versuchs- und Lehranstalt für Brauereien (VLB, Research and Teaching Institute for Brewing, Berlin). It will overlap with the trade fair, from 18 to 20 February 2019, and will be devoted to specific technological and qualitative aspects of the brewing industry. The focus will be on imparting knowledge, networking, and professional discussion on the subject of craft beer.
22 Дек. 2018