Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Beviale Moscow: Final preparations for the central platform for the beverage industry in eastern Europe
The right raw materials and technologies, efficient packaging, logistics and creative marketing ideas … the comprehensive approach adopted by Beviale Moscow is aimed at beverage manufacturers and dealers, who will find every aspect of the beverage manufacturing process chain reflected there. For the eastern European market, the trade fair offers solutions for every segment: from alcoholic beverages like beer, wine and spirits to non-alcoholic drinks like soft drinks, fruit juices and mineral water, as well as liquid dairy products. Companies from Bavaria, in particular, have the opportunity to expand their international competitiveness by participating in the Bavarian pavilion. “Beviale Moscow is beeing included in Bavaria’s official foreign trade fair programme for the first time in 2019,” says Thimo Holst, Project Manager for Beviale Moscow. Participation is sponsored by the Bavarian Ministry of Economic Affairs, and the pavilion is being run in conjunction with project partners Bayern International and the Nuremberg Chamber of Commerce and Industry.
Pavilion for Wine Production & Manufacturing
The Russian wine industry is one of the most dynamic parts of Russia’s beverage industry, which led to the launch of the Pavilion for Wine Production & Manufacturing at Beviale Moscow 2018. This year, too, the trade fair will work with leading players in Russia’s wine market – Union of Russian Winemakers, Simple Wine and imVino – to present a special show and conference where topics of current interest will be discussed and new solutions presented. A key theme will be “Future of Winemaking/Wine 4.0”, in other words, digitalisation in the wine industry. “The use of new areas, the restocking of old areas, and the change being made to row lengths in vineyards, all result in a greater need for state-of-the-art technologies for cultivation and processing,” Holst explains.
Packaging Innovation Zone
The Packaging Innovation Zone is where Beviale Moscow offers thought-provoking inspiration, background information and proposed solutions for all aspects of beverage packaging. “PET has become an essential part of the Russian beverage industry, but still generates lively discussion,” comments Holst. “Even so, other forms of beverage packaging are playing a greater and greater role. We are working with a skilled partner in the form of PETnology, which is very open to the changes in the market. We are deliberately opening up this topic this year, and other packaging solutions will also have a place in the Packaging Innovation Zone.” The World Packaging Organisation (WPO) will be there, and will introduce the winners of the WORLDSTAR AWARDS as well as appearing in the conference programme.
Highlights in the supporting programme: craft drinks, soft drinks, the Russian beer prize and professional development
The CRAFT DRINKS CORNER is an established feature, and will once again display the wide range of beverages produced using craft methods, in collaboration with partner entity Association of Beer and Beverage Market. Smaller breweries and manufacturers of spirits will present their drink specialities and provide opportunities for tasting. The accompanying conference programme will include information for interested parties about the situation on the market and administrative aspects relating to breweries in Russia and eastern Europe, and will offer tips on setting up one’s own business in the beverage industry. The subject of soft drinks is also an important element in the conference: the Russian Union of Soft Drinks and Mineral Water Producers will report on legislation and legal conditions governing production in Russia, standards and quality aspects of production, and promotion for Russian soft drink exports.
The Russian beer prize ROSGLAVPIVO, first presented at Beviale Moscow 2017 by the Barley, Malt and Beer Union in collaboration with Private Brauereien Deutschland e.V., will once again be awarded on the first day of the trade fair in 2019. The most recent occasion saw 172 beers from 37 breweries submitted. There will be two new awards this year: “ROSGLAVPIVO – Beer Quality Mark” and “ROSGLAVPIVO – Double Gold”. Breweries that obtain three or more gold medals in the competition will be awarded the “ROSGLAVPIVO – Beer Quality Mark”. In turn, the “ROSGLAVPIVO – Double Gold” award is reserved for just one brewery, the one whose beer receives the maximum score in all categories from the jury of experts.
Professional development will once again be a key topic at Beviale Moscow in 2019: this will be the fourth occasion that the three-day VLB Seminar for Microbrewers will be held, organized by the Versuchs- und Lehranstalt für Brauereien (VLB, Research and Teaching Institute for Brewing, Berlin). It will overlap with the trade fair, from 18 to 20 February 2019, and will be devoted to specific technological and qualitative aspects of the brewing industry. The focus will be on imparting knowledge, networking, and professional discussion on the subject of craft beer.
22 Дек. 2018