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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Beviale Family welcomes new partner: KIBEX, South Korea

With immediate effect, Korea International Beer Expo (KIBEX) is part of the Beviale Family. At the premiere of Korea’s first international trade fair for the beer industry towards the end of March 2019, NürnbergMesse Group and the organiser GMEG (Global MICE Experts Group) signed a cooperation agreement. Alongside SEA Brew in Bangkok, KIBEX is the second partner to the Beviale Family in Asia and the tenth event overall in NürnbergMesse’s global network for the international beverage industry.

new-partner-kibex-south-kora

KIBEX, Korea International Beer Expo, made its first appearance before an audience of industry professionals in Seoul, South Korea, from 21 to 23 March 2019. At the same time, experts exchanged knowledge and information at the established KIBEX International Beer Conference. The trade fair covers all aspects of the domestic and international beer industry, from raw materials, equipment and accessories to the finished product beer. “The KIBEX concept is a very good fit for the other events in our portfolio,” says Andrea Kalrait, Director of BrauBeviale and international product manager Beviale Family, about the choice of partner. “In a similar way to our own events, the conference and exhibition complement one another and offer both experts and newcomers to the beverage and/or beer segments an ideal platform for knowledge-sharing and information.”

Harper Lee, CEO of organiser GMEG, adds: “We know that the Korean beverage market has a strong growth potential, so our plan for the next step is to expand the exhibition into covering all kinds of technologies related to beverage. In five years, with Beviale Family, our goal is to settle this exhibition as Asia’s top beer & beverage exhibition.”

KIBEX reflects the aspirational Korean beer market, which enjoyed strong growth last year and went from around 70 local craft beer breweries in 2017 to more than 110 in 2018. Experts expect this figure to double to around 200 breweries by 2020. This makes Korea an attractive drinks market which international equipment suppliers are increasingly seeing as a successful platform. “These facts, and the good geographical location, are regarded as so promising that the Korean beer market is seen by industry insiders as the ideal testing ground for all of Asia,” says Kalrait, explaining the economic background. “We are very pleased to have found in KIBEX an accomplished partner in this vibrant and highly promising market.” The next KIBEX is expected to take place in April 2020. It is organised by GMEG and the Korean magazine The Beer Post.

Beviale Family: International expertise in the beverage industry
NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage: BrauBeviale in Nuremberg is one of the world’s most important capital goods fairs for the beverage industry. The Beviale Family is also active in about ten countries around the world in a number of event formats and cooperative marketing arrangements, all tailored to the individual target market. Members of the Beviale Family and network partners are operating in the key growth markets. The “international sponsors” of the Beviale Family are Doemens Akademie and the VLB (Versuchs- und Lehranstalt für Brauerei), the Berlin-based teaching and training institute for brewing. Other projects are in the planning phase. For details and dates go to:
www.beviale-family.com
www.beerexpo.kr

3 Апр. 2019

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