The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beviale Family welcomes new partner: KIBEX, South Korea
KIBEX, Korea International Beer Expo, made its first appearance before an audience of industry professionals in Seoul, South Korea, from 21 to 23 March 2019. At the same time, experts exchanged knowledge and information at the established KIBEX International Beer Conference. The trade fair covers all aspects of the domestic and international beer industry, from raw materials, equipment and accessories to the finished product beer. “The KIBEX concept is a very good fit for the other events in our portfolio,” says Andrea Kalrait, Director of BrauBeviale and international product manager Beviale Family, about the choice of partner. “In a similar way to our own events, the conference and exhibition complement one another and offer both experts and newcomers to the beverage and/or beer segments an ideal platform for knowledge-sharing and information.”
Harper Lee, CEO of organiser GMEG, adds: “We know that the Korean beverage market has a strong growth potential, so our plan for the next step is to expand the exhibition into covering all kinds of technologies related to beverage. In five years, with Beviale Family, our goal is to settle this exhibition as Asia’s top beer & beverage exhibition.”
KIBEX reflects the aspirational Korean beer market, which enjoyed strong growth last year and went from around 70 local craft beer breweries in 2017 to more than 110 in 2018. Experts expect this figure to double to around 200 breweries by 2020. This makes Korea an attractive drinks market which international equipment suppliers are increasingly seeing as a successful platform. “These facts, and the good geographical location, are regarded as so promising that the Korean beer market is seen by industry insiders as the ideal testing ground for all of Asia,” says Kalrait, explaining the economic background. “We are very pleased to have found in KIBEX an accomplished partner in this vibrant and highly promising market.” The next KIBEX is expected to take place in April 2020. It is organised by GMEG and the Korean magazine The Beer Post.
Beviale Family: International expertise in the beverage industry
NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage: BrauBeviale in Nuremberg is one of the world’s most important capital goods fairs for the beverage industry. The Beviale Family is also active in about ten countries around the world in a number of event formats and cooperative marketing arrangements, all tailored to the individual target market. Members of the Beviale Family and network partners are operating in the key growth markets. The “international sponsors” of the Beviale Family are Doemens Akademie and the VLB (Versuchs- und Lehranstalt für Brauerei), the Berlin-based teaching and training institute for brewing. Other projects are in the planning phase. For details and dates go to:
3 Апр. 2019