Pivnoe Delo


Top articles



Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Dr. Rudolf Michel, Head of Application Development Beverages & Beer at GEA, assumes chairmanship of the Board of Trustees at Doemens

After being a member of the Board of Trustees at the Doemens Academy for many years, Dr. Rudolf Michel was elected Chairman in February 2019. Michel has been responsible for the development department for beverage and beer applications at the GEA technology group in Kitzingen since 2015. Doemens is one of the most prestigious national and international training institutes, specializing in education for the brewing, beverage, and food industries. For GEA, Doemens provides a key platform to enhance the global education of future decision makers with discussions on technology and industry developments. Each year, their excursions lead prospective brewmasters, brewing and beverage technologists and students of the World Brewing Academy to GEA in Kitzingen, where brewing technology has been designed and manufactured for 145 years.

20190405_Dr Rudolf Michel GEA

Promoting the transfer of knowledge
Dr. Rudolf Michel, himself a trained brewer and maltster, studied brewing and beverage technology at the Technical University of Munich in Freising-Weihenstephan and did his doctorate on “the separation mechanisms of hot trub in a whirlpool”. Ever since he began his academic career, teaching has been of great importance to him. “After almost a decade of university life, I switched to the practical sphere of mechanical engineering, but I want to continue to promote curiosity, openness and knowledge transfer, and to establish a link between beginners and qualified professionals. In today’s dynamic market environment, physical laws are the only constant, everything else is changing continuously. In this way we are all still learning. I cannot imagine my work any differently”, says Michel.

As Chairman of the Board of Trustees he is committing himself to promoting an intensive exchange between the trainees and the technology company: “At GEA, we develop medium and long-term strategies for the beverage and brewing industry. This can only be achieved through cooperation with our international brewery customers. We are intent on taking a holistic approach to brewing, from raw materials to bottling, and making the brewing process energetically more sustainable.”

Practical training
In his new role at Doemens, Michel wants to pursue GEA's approach of bringing industry leaders, future talent and the industry together. In addition, the Board of Trustees promotes the practical relevance and international orientation of teaching, which has been given even better training conditions by the new building project “Doemens 2020” in Grдfelfing. The Doemens school is already working with the brewery school in Wuhan, China, and with the World Brewing Academy in Chicago, USA.

27 Апр. 2019



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories