Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
drink technology India strengthens its position as business and knowledge platform for the Indian beverage, dairy and liquid food industry
Dr. Reinhard Pfeiffer, Deputy Chairman of the Board of Messe München, is very pleased with how the trade fair went: “The event’s sizable growth demonstrates the fact that the trade fair has also become the most important industry event for solutions, networking and knowledge sharing at its location in New Delhi.” “This confirms our strategic decision of organizing drink technology India every year at alternating locations—Mumbai and New Delhi—to cover the Indian market,” adds Petra Westphal, Exhibition Group Director at Messe München. Bhupinder Singh, CEO of Messe München India, comments: “The 30 percent increase in exhibition floorspace is proof that companies are responding to the continued high demand in India for machinery for producing, processing and packaging beverages, dairy and liquid food products.”
Richard Clemens, Managing Director of the VDMA’s Food Processing and Packaging Machinery Association, also confirms the importance of the event: “Demand amongst Indian consumers is growing across all segments of the beverage and liquid food industry and is expected to have risen by around 89 percent by 2022 according to market researchers. Indian suppliers are therefore importing systems and machinery in order to be able to meet this demand. This represents a great opportunity for international companies wishing to gain a foothold in the Indian market.”
At drink technology India, international exhibitors accounted for 12 percent, with China being the most represented country, followed by other international exhibitors from Germany, Italy, Spain and Turkey.
Supporting program—A 360 degree view of the industry’s topics
Avisha Desai, Group Project Director of Messe München India, is pleased with the new value added for customers: “drink technology India has been successful in setting up valuable partnerships with associations from all the industry’s segments. All the areas from the beverage, dairy and liquid food industry were covered by exhibitors as well as by the trade fair’s supporting program.”
The Packaging Design Innovation & Technology Conference was held for the first time at the trade fair. Companies operating in the consumer goods industry presented interesting solutions and thought-provoking impulses relating to packaging design, sustainability, food safety and smart packaging. The supporting program also included the Indian Dairy Association’s Conference, which showcased packaging solutions for the dairy industry, as well as the FSSAI seminar, which highlighted regulations and initiatives as part of India’s “Eat Right Movement”. The Oil Technologists’ Association of India (OTAI) hosted a seminar on oils and fats. Special focus was given to food and non-food-related uses of palm oil. The place2beer and the Buyer Seller Meetings, which were with more than 400 business talks extremely popular again, are now firm fixtures of drink technology India.
drink technology India, pacprocess and food pex India
drink technology India is staged yearly in conjunction with the pacprocess and food pex India trade fairs of Messe Düsseldorf. Exhibitors and visitors can benefit from the advantages given by this unique combination of three trade fairs as this means they can leverage synergies given by the co-location. The three trade fairs cover the entire bandwidth of the beverage, dairy and liquid food technology (drink technology India), packaging and related processes (pacprocess India) as well as food and confectionery processing and packaging (food pex India) all under one roof and is unrivaled in the region.
drink technology India alternates every year between Mumbai and New Delhi. The next drink technology India will take place in Mumbai from December 9 to 11, 2020.
9 Янв. 2020