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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

CHINA BREW CHINA BEVERAGE 2020 is planned to take place as scheduled

Beijing Zhongging Heli International Exhibition, organizer of CHINA BREW CHINA BEVERAGE (CBB), expects the trade show to be held as scheduled from October 13 to 16 at the Shanghai New International Expo Centre (SNIEC). Messe Muenchen Shanghai, responsible for the international exhibitor participation supports the plan. Hence, the preparations for CBB 2020 are proceeding normally. The supporting program, organized by Doemens, will shed light on what is moving the industry.

The outbreak of the Coronavirus (COVID-19) has strongly impacted developments worldwide. Stephen Lu, Chief Operating Officer Messe Muenchen Shanghai, explains: “We are taking the spread of the Coronavirus very seriously and have been monitoring the local situation closely. Based on the current developments in China, we are confident that the conditions for holding the trade fair are in order.” After intense communication with the exhibitors, Petra Westphal, Exhibition Group Director Messe München, believes that “despite the current uncertainties, the importance of our trade fair remains intact. Maybe even more than before. Especially in these times, a leading trade fair like the CBB is extremely important for the Asian beverage industry to stimulate the market.”

This is underlined, among others, by Endress+Hauser (China) Automation, Husky Injection Molding Systems, Kieselmann, Krones and Ziemann Holvrieka Asia. The companies report that their Chinese offices are fully working again and the planning process for participating at CBB is in full progress. The Krones AG is “looking forward to being a part of this year’s CBB, because meeting face-toface is really important – and the CBB is the ideal platform for that.”

The supporting program of CBB 2020
Doemens, the internationally renowned and successful academy for training, further education and consulting for the brewing, beverage and food industry, will organize a forum, supported by the Institute for Brewing and Destillery (IBD), and the media partners Soft Drinks International (SDI) and hbMedia. Topics will range from craft and German style beer, non-alcoholic beer to tea based beverages, mineral water and water as well as packaging.

Demand for machinery and equipment is expected to remain stable
In a cautious forecast, the VDMA Food Processing and Packaging Machinery Association expects the Chinese beverage market to remain on growth course. China continues to be one of the top sales markets for suppliers of machinery and systems for the production, filling and packaging of beverages. Although China has a strong local engineering base for the food and beverage industry, the local supply is, according to the VDMA, not sufficient for the Chinese beverage producers to meet their often large-scale investment projects. Particularly in the high-performance sector, they continue to rely on imported machines, which they procure mainly from European countries. In numbers: Between 2015 and 2019 Chinese manufacturers imported packaging machinery for the beverage industry and brewery machinery worth a total of 2.8 billion euros.
CBB therefore remains an important meeting place for the industry in Asia and shows what is driving the industry today and will drive it tomorrow.

21 Апр. 2020

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