Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
As beer production in Belarus is relatively small, obviously there is no need to have many malthouses in order to supply enough raw materials for breweries. Malt is produced by large state company Belsolod with the designed capacity of 130 thousand tons. Three small malthouses under brewing companies also produce the material.
According to the official data, in 2012 Belsolod expanded malt output by …% to … thousand tons. That is, the company's share in the total output volume comprised …%. Alongside with the malting barley supplied by other companies, the malthouse output 6.8 thousand tons of malt. By value Belsolod increased the production by …times to RUB…bln (or …mln dollars under the exchange rate of the National bank of Belarus).
Belsolod increased its supplies of malt to the domestic market in 2012 by …% as compared to 2011 to …thousand tons, the export declined by …% to … thousand tons.
Despite the accomplished modernization, Belsolod continues increasing its production potential. In 2012 Belsolod acquired the production space of Polotskoe pivo which includes moderate brewing and malting production. Previously the plant belonged to Krinitsa, which is currently about to be privatized by the sate. In our opinion, in 2012 the malthouse of the plant reduced its output from …to …thousand tons.
In 2013 Belsolod set in operation its own elevator for storing and processing of about 100 thousand tons of malting barley. 180 bln of Belorussian rubles was invested into this project. Prior to this Belsolod had to store the production at many bread processing plants.
Company Krinitsa is the second by volume producer of malt in Belarus. The biggest brewer in the republic owns a malthouse which produces ... thousand tons. According to our estimation this capacity allows to meet the majority of the company's needs for materials. Besides, the own production gives Krinitsa a possibility to pursue a more flexible purchasing policy and secure the control over the material quality. In 2012 the company increased the output by … % to …thousand tons. As we see, the malt production approaches its potential.
Belarus division of Heineken, namely Rechitsapivo in 2010 announced about the start of beer production from own malt at two of its plants. Striving to fully control all production chain, Heineken got concerned with growing contract barley, the volume of which according to company information covers the malthouse needs.
In order to do it late in 2010 the company completed reconstruction of the malthouse under the brewery Rechitsapivo (Gomel region). The reconstruction at Rechitsa malthouse included capacity expansion. According to the company information, its productivity grew minimally to … thousand tons per month and during the summer downtime it at the minimum halved.
State company Brestskoe pivo also has a malt production of its own with a capacity of ... thousand tons. In 2011 the company produced about … thousand tons of malt, but in 2012 ...
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