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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

One extra beer for Chinese requires a fifth of UK barley production, IGD

Just one extra beer a week for Chinese men would require 231,235 hectares of annual barley production in the UK - the equivalent of a fifth of its current output, claims the Institute of Grocery Distribution (IGD).
The food industry information provider made the calculations to demonstrate what impact small changes can have on global food production, when applied collectively in a largely populated country like China.
IGD’s estimate follows the recent publication of ‘Global Food and Farming Futures’, a government-commissioned report by the Government Office for Science, which explores the increasing pressures on the global food system between now and 2050.
The report highlights the decisions it thinks that policy makers need to take today, and in the future, to ensure that a global population rising to nine billion or more can be fed sufficiently and sustainably.

The IGD arrived at its estimate by working out the average figures, such as the amount of barley malt required for a typical Chinese beer, which is 3.75kg and running a series of calculations.
The Institute used 2008 data from the National Bureau of Statistics of China, to calculate the number of adult males in China and used this number to find out the amount that would be drunk annually if each man consumed one extra beer per week.
The total volume was then worked out: 7.5bn litres of extra beer, which the IGD estimated would need about 1,341,161 tonnes of barley.
“So, growing that amount of barley at UK standards of output would require 231,235 hectares,” the IGD calculated after dividing the tonnes of barley by the amount produced per hectare in the UK by farmers in 2009, which is 5.8 tonnes, (according to figures from the Food and Agricultural Organisation).
The Institute pointed out that another factor to take into account would be the energy required to make the packaging (glass, bottle caps, labels, etc), boiling the water, refrigerating the beer, distributing it, dealing with the extra waste, “and everything else around producing and selling a product,” said the IGD.

Yields could double
In many places, under the right conditions, yields could double, the ‘Global Food and Farming Futures’ report said in terms of wheat production.
Major investment in infrastructure, market development, and technology would be required over the long term in many of these countries to generate higher returns and push actual yields closer to the attainable level, said the report.
This is without counting the potential yield gains that could come from further improvement in varieties it said.
According to the Government Office for Science, among the major wheat producers, only the EU countries (the UK, Denmark, France, Germany) have actual yields close to, or even higher than those potentially attainable.
In all other major producers with predominantly rain-fed wheat production, the gaps between actual and attainable yields are significant.
“This illustrates the large room for growth in productivity that might be achieved if socio-economic, institutional and political conditions were more favourable to the uptake of new technologies and practices,” the report said.

25 Янв. 2011



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