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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Asahi Breweries Fiscal Year Group Net Profit Y53.08 Billion, Up 11.4%

Asahi Breweries Ltd. (2502.TO) said Tuesday its net profit for the fiscal year ended Dec. 31 rose 11% from the previous year, thanks to strength in its domestic soft drink business and higher overseas sales after its purchase of Schweppes.
The Tokyo-based brewer and beverage maker, known for Japan's best-selling beer "Asahi Super Dry," posted a net profit of Y53.08 billion in the period, from Y47.64 billion in the previous year, marking the 10th straight yearly increase.
Sales gained 1.2% to Y1.489 trillion from Y1.472 trillion, while operating profit rose 15% to Y95.35 billion from Y82.78 billion.
Asahi's $774 million purchase in 2009 of Schweppes, the drinks unit of Cadbury PLC's Australian drinks business, and its Y5.3 billon purchase of House Foods Corp.'s (2810.TO) mineral water business last year, contributed to its top line. An unusually hot summer last year also buoyed its soft drink sales.
For the full fiscal year ending December 2011, the company predicts a 7.4% rise in net profit to Y57 billion and a 12% gain in operating profit to Y107 billion. Sales are estimated at Y1.49 trillion, almost flat compared with 2010.
The company's earnings are based on Japanese accounting standards.

FY2010 Financial Results (pdf)

FY2010 Supplementary Information (pdf)

8 Фев. 2011



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