Asahi Europe & International selects BinaryBeer for international smart keg deployment for digital innovation

  • Reading time:4 min(s) read

In a landmark “Internet of Things” use-case, Asahi Europe & International (AEI) has successfully deployed BinaryBeer’s smart keg solution as an Innovation project (test & learn) on Asahi-owned kegs, monitoring their journey across Europe in real-time to provide unprecedented insights into logistics, consumption, beer quality and sustainability. BinaryBeer, in partnership with Asahi Europe & International, is proud to announce the launch of a first-of-its-kind international smart keg deployment to monitor beer quality, keg locations, and sustainability metrics across international borders, providing real-time actionable data from the field. Asahi Europe & International manages one of the world’s largest international distribution networks of draught beer containers. The deployment, which involves the attachment of BinaryBeer’s KegLink™ IoT sensors onto Asahi’s stainless steel kegs, will deliver unprecedented, live insights from outside the brewery. The data is anticipated to bring organisation-wide benefits, helping advance Asahi Europe & International’s path to carbon neutrality. This technology, enabled by AEI’s digital team, represents a landmark accomplishment for Massive IoT adoption, overcoming international roaming challenges while paving the way for smart kegs in one of the world’s largest markets. “We’ve together taken a huge step in providing unique beer insights, meanwhile beer drinkers across Europe will appreciate a fresher and…

Competition bubbles as Vietnam sells state brewers

  • Reading time:3 min(s) read

20161114vietnam_article_main_imageWith the Vietnamese government set to sell major stakes in two state-run beer producers, Japanese and European brewers hope to jump in and capitalize on the country’s growing suds market. (more…)

Japanese breweries on startline of Sabeco auction

  • Reading time:2 min(s) read

Japanese Asahi Group Holdings Ltd., and Kirin Holdings Co. are considering bidding for shares of Saigon Beer, Alcohol and Beverage (Sabeco) in the auction expected to be held next month, according to newswire Nikkei. (more…)

Vietnam. Saigon Beer Can Quench Asahi’s Thirst

  • Reading time:3 min(s) read

Who’s in pole position to buy a stake in Vietnam’s biggest brewer?

AB InBev and SABMiller, Heineken, Asahi, Kirin, ThaiBev and Singha Asia have all registered to bid for stakes in state-owned Sabeco, maker of Saigon Beer and 333. With a price tag of at least $1.8 billion and a government facing a ballooning budget deficit, interested parties don’t need to beat down the door. (more…)