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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japan. Asahi to bid over $4.8bn for SABMiller’s Eastern Europe business

Asahi Group Holdings plans to offer more than 500 billion yen ($4.87 billion) for British brewer SABMiller's beer operations in five Eastern European countries, aiming to firm up its footing on the Continent amid a slew of global market shifts.

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Anheuser-Busch InBev, the world's largest beer brewer, will acquire SABMiller, its second-ranked rival, next Monday. Both companies are reassessing global operations ahead of the deal. AB InBev plans to open bidding shortly for SABMiller's beer operations in the Czech Republic, Poland, Hungary, Slovakia and Romania. Other bidders could include Asian brewers and European investment funds. The goal is to have an agreement in place by spring.

SABMiller is the market leader in all of the countries on offer but Slovakia, where it comes in at No. 2. The company's portfolio includes Pilsner Urquell, a Czech brand popular across Europe.

Asahi's overseas strategy so far has focused on Asia and Oceania, with expansion trailing such rivals as Kirin Holdings. Sales outside Japan account for around 20% of Asahi's total. The Japanese brewer is already set to buy brands including Italy's Peroni from SABMiller for 2.55 billion euros ($2.84 billion) as part of the deal with AB InBev. Adding operations in five more countries will further accelerate Asahi's overseas push.

AB InBev's acquisition of SABMiller is only the latest development to rock the global beer market. SABMiller has pulled out of Chinese and U.S. joint ventures ahead of the deal, in addition to handing off business in Italy and elsewhere to Asahi. Vietnam is prepared to privatize state-owned brewers, while Kirin is taking a second look at involvement in Brazil.

A successful bid by Asahi for SABMiller's Eastern European operations would mark the biggest-ever beer market acquisition by a Japanese brewer, beating out the 3.3 billion Australian dollars ($3 billion at the time) that Kirin paid to make Australia's Lion Nathan a wholly owned subsidiary in late 2009.

5 Окт. 2016

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