The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japan. Asahi to bid over $4.8bn for SABMiller’s Eastern Europe business
Anheuser-Busch InBev, the world's largest beer brewer, will acquire SABMiller, its second-ranked rival, next Monday. Both companies are reassessing global operations ahead of the deal. AB InBev plans to open bidding shortly for SABMiller's beer operations in the Czech Republic, Poland, Hungary, Slovakia and Romania. Other bidders could include Asian brewers and European investment funds. The goal is to have an agreement in place by spring.
SABMiller is the market leader in all of the countries on offer but Slovakia, where it comes in at No. 2. The company's portfolio includes Pilsner Urquell, a Czech brand popular across Europe.
Asahi's overseas strategy so far has focused on Asia and Oceania, with expansion trailing such rivals as Kirin Holdings. Sales outside Japan account for around 20% of Asahi's total. The Japanese brewer is already set to buy brands including Italy's Peroni from SABMiller for 2.55 billion euros ($2.84 billion) as part of the deal with AB InBev. Adding operations in five more countries will further accelerate Asahi's overseas push.
AB InBev's acquisition of SABMiller is only the latest development to rock the global beer market. SABMiller has pulled out of Chinese and U.S. joint ventures ahead of the deal, in addition to handing off business in Italy and elsewhere to Asahi. Vietnam is prepared to privatize state-owned brewers, while Kirin is taking a second look at involvement in Brazil.
A successful bid by Asahi for SABMiller's Eastern European operations would mark the biggest-ever beer market acquisition by a Japanese brewer, beating out the 3.3 billion Australian dollars ($3 billion at the time) that Kirin paid to make Australia's Lion Nathan a wholly owned subsidiary in late 2009.
5 Окт. 2016