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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Asian brewers, KKR-led investors vying for East Europe beer brands-sources

The brands, which include Pilsner Urquell in Czech Republic and Tyskie and Lech in Poland, are worth more than 5 billion euros ($5.5 billion).

Asian brewers Asahi Group and China Resources and a consortium of KKR and Mid Europa Partners are among several parties preparing bids for a group of beer brands being sold by Anheuser-Busch InBev, sources familiar with the matter said on Thursday.

The brands, which include Pilsner Urquell in Czech Republic and Tyskie and Lech in Poland, are worth more than 5 billion euros ($5.5 billion). They were offered for sale earlier this month as part of AB InBev's $100 billion-plus takeover of SABMiller, which recently closed.

The portfolio has also drawn interest from private equity firm Advent International, which in March raised a $13 billion fund, the sources said, speaking on condition of anonymity.

Other parties looking at the assets but wanting to participate in a joint bid include U.S. buyout firm Bain Capital, Swiss investment firm Jacobs Holdings and London-based private equity house BC Partners, the sources said, as well as local investors.

Polish billionaire Sebastian Kulczyk told Reuters earlier this month that he may look to use some of the proceeds after the sale of his stake in SABMiller to buy the divested assets.

Polish juice maker Maspex has also expressed interest in the brands and is seeking other investors to contribute to a bid, the sources said.

AB InBev recently invited a host of parties to the auction, led by Lazard, the sources said, adding that the world's largest brewer wants indicative offers in early November, hoping to nail down a buyer by Christmas, the sources said.

They described Asahi as the most motivated buyer, since it wants to build on its purchase of Peroni and Grolsch, SABMiller's former brands in western Europe.

But state-owned China Resources, which bought out the Chinese joint venture with SABMiller, is also keen to submit a competitive bid, they said, and is holding talks with potential partners including Chinese investment firms.

The portfolio, which also includes beer brands in Hungary, Romania and Slovakia, may fit into the new strategy of Hungarian oil and gas group Mol, which said last week that it wanted to diversify into new business areas including consumer goods, three of the sources said.

Officials for AB InBev, KKR, Advent, Bain, BC Partners and Mol declined to comment. Asahi, China Resources, Mid Europa and Jacobs could not be reached outside of normal working hours.

21 Окт. 2016

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