Beer Business #2-2018. Leaders’ Plays and Regionals’ Shares

  • Reading time:46 min(s) read

The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. (more…)

Beer market of Russia 2016: PET goes to draft

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pet-logoThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment. (more…)

Beer market of Vietnam: “Young tiger”

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Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
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Cambodia. Attwood moves past Heineken hangover

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Sales of Thai and American-owned beer brands have helped distributor Attwood Import-Export Group deepen its penetration of Cambodia’s premium beer market and offset the loss of its Heineken distribution rights, the company’s chief executive said yesterday. (more…)

Beer market of Russia, 2016. Balance found?

  • Reading time:47 min(s) read

Over the past 6 years there was not a sign of the beer market stabilization, but now we can cautiously speak of it in three different aspects – economic, demographic and competitive. On the one hand, the changes are touching upon the consumption structure, i.e. the beer volumes drunk by different generations of the Russians are coming to equilibrium. On the other hand, the fall of beer sales by international companies was balanced by the growth of their smaller competitors. The economy in 2016 is more stable, the spring-summer season passed without shocks and the Russians, heated by the good weather, thought of beer. The year was marked by three events on the market, i.e. beer advertisement return to TV, Baltika’s sales fluctuations, and transition of Carlsberg and Gosser brands to the mainstream segment. (more…)

Anheuser-Busch to pay US SEC $6 million to settle India bribery charges

Anheuser-Busch to pay US SEC $6 million to settle India bribery charges
A man walks past the logo of Anheuser-Busch InBev at the brewer's headquarters in Leuven, Belgium February 26, 2014. REUTERS/Francois Lenoir/File photo
  • Reading time:2 min(s) read

SEC investigation found that Anheuser-Busch InBev SA used third-party sales promoters to make improper payments to officials in India to boost sales and production. (more…)