Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Cambodia. Attwood moves past Heineken hangover
Sales of Thai and American-owned beer brands have helped distributor Attwood Import-Export Group deepen its penetration of Cambodia’s premium beer market and offset the loss of its Heineken distribution rights, the company’s chief executive said yesterday.
Attwood announced in September that it had inked a deal with Anheuser Busch InBev, the world’s largest beverage company, for the exclusive right to import Budweiser to the Kingdom. It has also secured rights to distribute InBev brands Corona and Becks, as well as Thai beer Chang, since losing its licence to distribute Heineken in a messy dispute two years ago.
The firm lost the lucrative Heineken contract after holding a monopoly on the Dutch lager for 17 years. Heineken Asia-Pacific awarded the distribution rights to Cambodia Brewery Limited (CBL) following its full acquisition of the local brewery, which also produces Tiger and Anchor beer.
Attwood CEO Tan Ser Chhay said beer distribution rights acquired since losing the Heineken contract, particularly for Budweiser, have made up for the loss of sales.
“Right now, volume-wise, I would say we have already caught up to Heineken beer with sales of Budweiser, Corona and Chang,” he said. “I would say Budweiser [accounts for] about 40 to 50 percent of our beer imports.”
Chhay said Attwood would look to develop its current brands, though could consider adding additional products from InBev’s portfolio, which includes Foster’s, Leffe and Stella Artois.
“We will not sign with any other beer company because we have an exclusive deal with Anheuser Busch InBev, so if we were to do any new product it would be in a different category or maybe in something within that portfolio.”
In addition to beers, Attwood holds distribution rights for well-known liquors including Hennessy, Johnnie Walker and Tanqueray.
“Going forward we will concentrate on beer and whisky, but we are also looking forward to focus on our products and maybe move into importing non-alcoholic products,” Chhay said.
16 Ноя. 2016