Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japanese breweries on startline of Sabeco auction
The move is part of the two companies’ plans to expand their overseas operations to counterbalance a shrinking domestic market. Kirin’s foreign business strategy focuses on Asia. In August, Kirin spent $560 million on buying a 55 per cent stake in domestic leader Myanmar Brewery from Fraser & Neave Ltd from Thailand.
Meanwhile, Asahi is seeking to broaden its market presence. It is considering purchasing beer production facilities in five Eastern European countries from the UK’s SABMiller Plc. The price tag on this deal is currently estimated at about $4.81 billion. The figure may go higher if a bidding war erupts.
Earlier in September, Bloomberg reported that a number of the world’s largest brewers from Europe to Asia are lining up for a slice of Sabeco, in a deal worth at least $1.8 billion.
Notably, Heineken, Anheuser-Busch InBev and its merger partner SABMiller Plc. all registered to bid. In addition, Singha Asia Holding Pte., Ltd. and Thai Beverage Pcl. also signed up for the race.
The divestment from Sabeco will be divided into two phases. The first phase will be implemented in 2016, offering a 53.59 per cent stake worth VND24.5 trillion ($1.09 billion) for investors, while the remaining 36 per cent, worth VND16 trillion ($717.47 million), will be issued in 2017 after Sabeco completes its listing on the stock exchange.
On September 26, the Ministry of Industry and Trade approved Sabeco’s proposal to list on the Ho Chi Minh Stock Exchange (HoSE). Sabeco will have 12 weeks from September 26 to complete its listing on HoSE.
Starting operations 130 years ago, Asahi Holding is a global beer, spirits, soft drinks, and food company. It currently has 119 subsidiaries and 83 plants dotted across Japan, Europe, China, Southeast Asia, and North America.
Kirin Holding, which was established in 1907, specialises in alcoholic and non-alcoholic beverages, pharmaceuticals, and bio-chemicals. Kirin has production facilities in Europe, Asia, and America.
26 Окт. 2016