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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Cheers to Pinsents and TLT as they guide Molson Coors brewery deal

Pinsent Masons and TLT Solicitors have been toasting their success after winning mandates on the ?20m sale of Cornwall-based Sharp’s Brewery to Molson Coors.

Andrew Webber
TLT acted for the Sharp’s shareholders, including ­former owners Nick Baker and Joe Keohane. The firm acted for the latter on his 2003 buyout of the ­brewery, which makes Doom Bar ­Bitter.
TLT corporate partner Andrew Webber led the deal, with support from the real estate leisure team featuring partner Julian Mant.
Birmingham-based ­corporate finance partner David Stevenson led the Pinsents team advising ­Molson Coors, which already lists Carling, Grolsch a nd Corona among its brands.
Webber said: “TLT has worked?alongside?the ­brewery’s entrepreneurial owners Nick and Joe for a number of years, and it’s great to see their plans to build Sharp’s into a national brand come to fruition.
“This transaction represents a great opportunity for Sharp’s to grow its brands internationally, both in ­volume and distribution.”
He added: “It was a deal that was quite sensitive, with it being an exit for our clients, so it needed to be managed carefully.”
Webber went on to say that he expected the former owners, who held stakes in food companies prior to buying Sharp’s, to look for further investment opportunities following the exit.
Molson Coors has used a range of legal advisers in the past, including Kirkland & Ellis and Cleary Gottlieb Steen & Hamilton in the US, and Herbert Smith, which acted on its purchase of a majority stake in Cobra in 2009, in the UK.

14 Фев. 2011



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