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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Labatt Breweries Announces Multi-Million Dollar Project

Labatt Breweries is making a major investment in its St. John's operation. Chris Hesson, the plant's manager and brewmaster, says Labatt will invest $3.5 million in capital expenditures this year. The money will be used on everything from environmental improvements to packaging to quality control. That will ultimately mean recycling as much material as they can, and wasting as little as possible.
As part of Labatt's commitment to protecting the environment, one major change will be in the amount of waste-water. The brewing of beer requires a lot of water, and the company wants only to use what is necessary.
Hesson says other major components of the planned improvements include an upgrade in equipment used in the packaging process, and work on quality and control initiatives.
Hesson also stated he sees this multi-million-dollar investment as a strong signal that Labatt remains committed to the Leslie Street brewery. He adds that Labatt is very proud of their commitment to the environment, and they want to be the best beer company in a better world.

17 Фев. 2011



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