Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Russia. Parliament backs beer sales restrictions
Russia's State Duma passed the latest raft of proposals to restrict alcohol sales in a first reading this week. It means that beer is one step closer to being officially-listed as an alcoholic drink in the country.
If that happens, beer could be subject to similar sales restrictions as spirits. However, the Union of Russian Brewers is hopeful that beer will avoid some of the worst restrictions.
Alongside the move to reclassify beer, the current alcohol bill would also ban alcohol sales between the hours of 23:00 and 08:00 across Russia. Producers would also be banned from selling so-called long drinks, which excludes hard spirits, in packs of more than 330ml.
However, a Carlsberg spokesperson in Russia told just-drinks that the volume restriction would only apply to drinks of less than 7% abv and that beer has been exempted. Similarly, the night-time sales ban would only apply to beers of more than 5% abv.
With two more readings to go in the Duma, there also remains time for amendments to the current bill.
Perhaps more seriously for brewers, it is also thought possible that alcohol could be banned from sporting events in Russia. Meanwhile, all alcoholic drinks producers may have to begin printing health warnings on labels.
In January this year, after the proposals emerged, analyst group Sanford Bernstein said that the new restrictions would be "most likely incrementally negative but not material for the beer industry". Brewers have spent the last year digesting a three-fold tax hike on beer in Russia.
Carlsberg said in its full-year results statement this week that it expects Russia's beer market to return to growth in 2011. The market should expand by between 2% and 4% in volume, said the group, which owns the country's leading brewer, Baltika Breweries.
25 Фев. 2011