Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Sarmat renamed Miller Brands Ukraine
This was the final stage of Sarmat's integration in the structure of SABMiller plc, one of the world's leading breweries.
The company intends to focus on the development of licensed brands.
"Focusing on premium brands allows us to increase the attractiveness of our portfolio for consumers and has a positive impact on the profitability of our business," reads the document.
PJSC Miller Brands Ukraine is a brewery with production facilities in Donetsk. Since July 2008, the company has been a subsidiary of SABMiller plc, which acquired a 99.84% stake in CJSC Sarmat. Among the brands promoted by the company in Ukraine are both local (the Sarmat line-up) and international ones such as Miller Genuine Draft, Velkopopovicky Kozel, and Amsterdam Mariner.
27 Мар. 2011