The year of 2021 has given the brewers a chance to relax a little bit. Formally the production has been decreasing but most importantly, the market has stopped experiencing pressure from excessive stocks and producer’s and retail prices have gone upwards. The price growth was initiated by AB InBev Efes which negatively affected its share. The main market trends of 2021 are unprecedented growth of non-alcoholic beer output, restoring of the market share of kegged beer as well as rapid expansion of the can. Low starting position, growing role of supermarkets and Obolon’s activity promote the growth of this package.

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it. (more…)