Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Budweiser to target smaller towns
Sales of the mild beer that's positioned in the premium category are also expected to increase in the northern parts of the country, including Delhi, when a new contract brewery in Pune commences operations by the second quarter of the next fiscal.
“We are in our fourth season this year and there are plenty of tier-one cities where there is a reasonable foundation. This gives us the luxury to take some of our expansion steps in a more balanced way,” said an official of InBev India International. “We have done a good job of expanding to a lot of tier-two and in some cases tier-three cities where surprisingly cost sensitivity was not an issue.”
According to industry observers, Budweiser sold around 1.7 million cases in 2010. The company plans to tap the smaller towns of Maharashtra and Andhra Pradesh, among the largest beer markets in India.“Overall, we are looking at a fairly aggressive growth chart this year,” the official said.
India’s beer market is estimated at some 200 million cases, of which more than three-fourth is the strong variety containing more than 5% alcohol, dominated by the Vijay Mallya-led United Breweries by market share, followed by SABMiller India.
Indian operations of Anheuser Busch and InBev had been integrated by early 2010, following the merger of the two global giants in 2008. Budweiser is currently manufactured at the Anheuser-Busch InBev brewery in Hyderabad and the marketing is handled by InBev India International, a joint venture between InBev and the RK Jaipuria which bottles Pepsi in India.
28 Мар. 2011