Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller suffers setback in China
The move sets the stage for a bigger tussle for Kingway Brewery Holdings, one of the few sizeable assets up for grabs in China’s fast-growing beer market. Alternatively, it could see provincial government controlling shareholders have a bigger say in determining how assets are parcelled out, analysts said.
SABMiller’s Chinese joint venture, CRE Snow, offered to pay Rmb1.1bn ($168m) for a 21.37 per cent stake in Kingway. The stake was put on the block by a Heineken joint venture in a move interpreted by analysts as the Dutch brewer giving up after failing to win control of the brewer.
But on Monday Kingway said that controlling shareholder GDH, a Guangdong provincial government holding company, had exercised its right to buy the 21.37 per cent stake, blocking CRE.
“CRE does not have a lot down in Guangdong province, so it would have been an entry point into a new area,” said Ian Shackleton, drinks analyst at Nomura. He added, however, that it was not “a huge miss”. SABMiller declined to comment.
Mr Shackleton reckoned GDH, which will now have a 74 per cent stake in Kingway, may sit on the stake. Others pointed to the “not low-ball price it is paying” – an implied $41 per hectolitre, compared with an estimated $25 per hectolitre for new build – and said this suggested it would aim to sell on the entire stake at a still higher price.
Chinese brewers, although typically bought simply for their capacity rather than brands, have attracted some strong multiples over the years. Last year Carlsberg paid an estimated $117 per hectolitre for a 5 per cent stake in Xinjiang Wusu.
News of the stymied deal in China came as activity is gearing up in Brazil, where family owners of Schincariol, the country’s privately run number two brewer, are mulling a sale.
Any sale would pit SABMiller against Heineken, which has operations in Brazil through Mexico’s Femsa.
The Brazilian market is dominated by Anheuser-Busch InBev, which has a market share in excess of 70 per cent. Jason DeRise, analyst at UBS, said an acquisition would be attractive for Heineken.
“It would help improve the Femsa deal dynamics because the Brazilian part of that deal is in a poor position and profitability is just above break-even,” he said. Bolting together Heineken’s sub-10 per cent market share with Schincariol’s 11-12 per cent “would fix the profitability.”
SABMiller, which would have less direct synergies, would find it harder to justify a big price tag, analysts said. However, Mr DeRise said any deal could prompt Petropolis, the number three brewer, to sell out too, giving a foreign brewer the opportunity to roll up a roughly 20 per cent stake in the fast-growing market.
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6 Апр. 2011