The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. New head of Iron City brewery aims to expand production with new products
Uni-World Capital LP acquired the Iron City and IC Light labels as well as other brands last week from the brewery's owners, an investment group that acquired it at a 2007 bankruptcy auction.
Uni-World named Edwin Lozano, 43, whose resume includes stints at PepsiCo, Miller Brewing and Coca-Cola, president and CEO of the company.
In an interview Tuesday, Lozano declined to disclose the purchase price or provide current production figures. He said no debt was used to make the purchase. Uni-World also acquired transportation equipment used to deliver the beer to wholesalers. The private equity concern also assumed contracts with wholesalers and City Brewing, the La Crosse, Wis., brewer that makes Iron City's beers in the former Rolling Rock brewery in Latrobe.
For the time being, Iron City's new management team of 16 will work out of the historic brewery's former offices on Liberty Avenue in Lawrenceville, Lozano said. He expects the company to employ more than 20 by year end.
Uni-World managing partner Christopher P. Fuller said the new owners "intend to reinvest future cash flows back into the business."
Uni-World takes on a 150-year-old beer that has suffered from a succession of new owners since 1995, when the brewery was sold for $31 million at a bankruptcy auction. That ownership group sought bankruptcy protection in 2005 after the Pittsburgh Water and Sewer Authority threatened to terminate service over unpaid bills. The brewery was sold in 2007 at another court-supervised sale to an investment group led by waste industry executive John Milne, who was later convicted on securities fraud charges.
The brewery's decision to end brewing in Lawrenceville in 2009 and move production to Latrobe, as well as its continuing disputes over water and sewer bills, further diminished the popularity of the hometown beer.
Lozano said he would be more involved in the Pittsburgh community than the previous ownership group was.
"I'm about growing businesses," Lozano said. "There's no doubt we're firmly rooted in Pittsburgh and will strengthen and deepen our ties to Pittsburgh."
He said the contract with City Brewing, which was to expire in about three years, has been extended two years.
Uni-World's priority is to reposition Iron City and IC Light to appeal to younger drinkers, who account for a substantial share of the market, Lozano said. New advertising should hit the market within 90 days, but he declined to put a price tag on the campaign.
Uni-World also plans to expand other brands such as American Beer, an economy brew. Lozano said companies in China, Russia and Chile have expressed an interest in importing the beer, and that his global marketing experience with Miller and Pepsi would enable him to capitalize on those types of opportunities.
There are also plans to revive dormant brands such as Olde Frothingslosh and J.J. Wainwright's.
"Some of them are just diamonds in the rough waiting to be polished up and put into the marketplace," Lozano said.
Uni-World expects to introduce one or two new products this year and will ramp up product development next year, he said. Much of the focus will be on craft beers, the only segment of the beer industry enjoying healthy growth.
Lozano said wholesalers were excited about the change in ownership.
"They see we're putting our money where our mouth is," the Queens, N.Y., native said. "They welcome my background and experience."
Uni-World faces a new player in the nostalgia beer market. Upper St. Clair attorney Mark Dudash brought the Duquesne Beer label back to the market last fall. Dudash said the eighth batch of Duquesne currently is being brewed at the same Latrobe plant where Iron City is produced. The beer debuted in bottles and is now available in 30-pack cans.
"Things are going very, very well," Dudash said.
7 Апр. 2011