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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Nigerian Breweries in discussions to acquire two breweries from Heineken NV

Nigerian Breweries Plc has begun discussions with Heineken NV regarding the potential acquisition of three of the five breweries recently acquired from the Sona Group. The proposed acquisition is subject to the approval of the Board and Shareholders of Nigerian Breweries, as well as relevant regulatory authorities.

The discussions follow on from the announcement in January 2011 that Heineken would “explore the possibility of consolidating the newly acquired breweries into its existing business structure in Nigeria during 2011.”

The discussions should lead to the transfer of majority equity interests in Sona Systems Associates Business Management Limited (which owns breweries in Otta and Kaduna) and Life Breweries Company Limited, Onitsha, to Nigerian Breweries.

Nigerian Breweries believes that the proposed transaction will improve the geographic spread of its operations, enable it to address existing capacity constraints and further strengthen its platform for future growth. The negotiations are expected to be concluded in the coming months and further announcements will be made when appropriate.

Mr. Nicolaas Vervelde, Managing Director/CEO, Nigerian Breweries Plc said: “The addition of the breweries we propose to acquire from Heineken will significantly broaden our geographic reach and address the capacity restraints we have currently. As a result of this transaction Nigerian Breweries will be better positioned for future growth.”

Nigerian Breweries Plc was incorporated in 1946 and started production in 1949 with Star lager in Lagos Brewery. The company currently has 2300 persons in its direct employment and several others through outsourced businesses.

The company brews and markets the following brands: Star (lager beer), Gulder (lager beer), Heineken (lager beer), Legend (extra stout), Maltina (non-alcoholic malt drink), Amstel Malta (non-alcoholic low sugar malt drink), Fayrouz (malt based soft drink) and Climax (herbal energy drink).

18 Апр. 2011

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