The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer Drinking and What It Says About China’s Economy
By 2007, the Chinese were drinking almost 103 beers per adult a year. While that’s still considerably less per capita than in beer gardens like the Czech Republic (where the average adult drinks about 471 beers a year) it’s enough to make China by far the world’s largest market for beer.
That story can be repeated for any number of consumer goods, of course. But what’s interesting about beer is that the trend is not likely to last. A paper by two economists at the University of Leuven, in beer-loving Belgium, finds that people drink more beer as their incomes rise, until they make about $22,000 a year.
Then they start drinking less beer.
The paper, brought to my attention by the Reuters blogger Felix Salmon, doesn’t offer much in the way of explanations, but perhaps the most obvious one is something many Americans personally experience in their 20s. As you start making more money, and assuming more responsibility, there is less opportunity to drink -– and the potential consequences become more costly.
People also start drinking more wine.
The paper notes that patterns of alcohol consumption are converging, diminishing the long-standing, much-caricatured division of Europe into a wine-drinking south and a beer-drinking north. (The history of these divisions is well-told in the delightful book “A History of the World In Six Glasses.”)
“Increased openness to trade and globalization has contributed to a convergence in alcohol consumption patterns across countries,” write the authors, Liesbeth Colen and Johan Swinnen. Wine drinking increased in places like Germany and Belgium, while beer drinking spiked in Greece and Spain. (France, however, is sitting out the trend.)
This suggests, notes Mr. Salmon, that the Chinese inevitably will start drinking more wine. Much the same thing appears to be happening in Brazil, Russia and other emerging markets. But not in India, where the major religions frown on drinking alcohol, and neither beer nor wine is heavily consumed.
27 Апр. 2011