The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China Resources Enterprise total beer sales volume rise 10.3% in Q1 2011
The Group’s beer division reported a turnover of HK$4,902 million and earnings of HK$20 million for the first quarter of 2011, representing year-on-year increases of 20.1% and 5.3% respectively. The Group’s total beer sales volume increased by 10.3% to approximately 1,908,000 kiloliters in the first quarter of 2011. Benefiting from a series of unique marketing campaigns that further enhanced its brand image, the sales volume of the Group’s national brand “?? Snow” increased by 11.2% to approximately 1,725,000 kiloliters, accounting for more than 90% of the Group?s total beer sales volume.
The rapid increase in the cost of primary and secondary raw materials, higher labour costs and taxes such as the Urban Maintenance and Construction Tax and Education Surcharges imposed on foreign enterprises increased the operating costs. Nevertheless, the beer division strove to lift the sales of premium beers and optimize its product mix in order to improve its average selling prices and relieve cost pressure. As at the end of March 2011, the Group operated over 70 breweries in China, which altogether had an aggregate annual production capacity of more than 14,600,000 kiloliters.
The Group?s beverage division reported a turnover of HK$567 million and earnings of HK$10 million for the first quarter of 2011, representing year-on-year increases of 49.2% and 42.9% respectively. With its flagship purified water brand “?? C?estbon”, the division?s total sales volume rose by 40% to approximately 522,000 kiloliters. During the quarter under review, the division rapidly expanded its market coverage in Jiangxi, Yunnan and Henan. In the more established markets such as Guangdong, Sichuan, Hunan and Jiangsu, the division achieved sustained growth in sales volume through continuously enhancing its distribution channel management. To tackle rising raw material costs, the division made appropriate adjustments to its sales strategy in Sichuan and Guangdong to encourage distributors to stock up more products, which led to notable growth in sales volume.
In view of the huge growth potential in China?s fast-developing beverage market, the Group has established a joint venture with Kirin Holdings Company, Limited that is 60% owned by the Group. The two companies would each inject their respective existing non-alcoholic beverage operations in China into the joint venture. The Group is confident that this joint venture will facilitate the division to become a powerful contender in China?s non-alcoholic beverage market.
Mr. Qiao Shibo, Chairman of China Resources Enterprise, Limited, said, “The Group’s sustained growth in the first quarter of 2011 has enhanced the leading position of our consumer businesses in China. Looking ahead, we expect China’s consumer market to remain promising. We will actively pursue both acquisition opportunities and organic growth so as to further strengthen our core businesses.”
24 мая. 2011