Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
China Resources Enterprise total beer sales volume rise 10.3% in Q1 2011
The Group’s beer division reported a turnover of HK$4,902 million and earnings of HK$20 million for the first quarter of 2011, representing year-on-year increases of 20.1% and 5.3% respectively. The Group’s total beer sales volume increased by 10.3% to approximately 1,908,000 kiloliters in the first quarter of 2011. Benefiting from a series of unique marketing campaigns that further enhanced its brand image, the sales volume of the Group’s national brand “?? Snow” increased by 11.2% to approximately 1,725,000 kiloliters, accounting for more than 90% of the Group?s total beer sales volume.
The rapid increase in the cost of primary and secondary raw materials, higher labour costs and taxes such as the Urban Maintenance and Construction Tax and Education Surcharges imposed on foreign enterprises increased the operating costs. Nevertheless, the beer division strove to lift the sales of premium beers and optimize its product mix in order to improve its average selling prices and relieve cost pressure. As at the end of March 2011, the Group operated over 70 breweries in China, which altogether had an aggregate annual production capacity of more than 14,600,000 kiloliters.
The Group?s beverage division reported a turnover of HK$567 million and earnings of HK$10 million for the first quarter of 2011, representing year-on-year increases of 49.2% and 42.9% respectively. With its flagship purified water brand “?? C?estbon”, the division?s total sales volume rose by 40% to approximately 522,000 kiloliters. During the quarter under review, the division rapidly expanded its market coverage in Jiangxi, Yunnan and Henan. In the more established markets such as Guangdong, Sichuan, Hunan and Jiangsu, the division achieved sustained growth in sales volume through continuously enhancing its distribution channel management. To tackle rising raw material costs, the division made appropriate adjustments to its sales strategy in Sichuan and Guangdong to encourage distributors to stock up more products, which led to notable growth in sales volume.
In view of the huge growth potential in China?s fast-developing beverage market, the Group has established a joint venture with Kirin Holdings Company, Limited that is 60% owned by the Group. The two companies would each inject their respective existing non-alcoholic beverage operations in China into the joint venture. The Group is confident that this joint venture will facilitate the division to become a powerful contender in China?s non-alcoholic beverage market.
Mr. Qiao Shibo, Chairman of China Resources Enterprise, Limited, said, “The Group’s sustained growth in the first quarter of 2011 has enhanced the leading position of our consumer businesses in China. Looking ahead, we expect China’s consumer market to remain promising. We will actively pursue both acquisition opportunities and organic growth so as to further strengthen our core businesses.”
24 мая. 2011